Director of Card Marketing

Description

JOB TITLE: Director of Card Marketing

LOCATION: Remote, US

REPORTS TO: VP of Marketing

The Company:

Sunbit builds financial technology for real life. Our technology eases the stress of paying for life’s expenses by giving people more options on how and when they pay. Founded in 2016, Sunbit offers a next-generation, no-fee credit card that can be managed through a powerful mobile app, as well as a point-of-sale payment option available at more than 20,000 service locations, including 1 in 3 auto dealerships, optical practices, dentist offices, veterinary clinics, and specialty healthcare services. By introducing a flexible way to pay over time, we are proud of our ability to lift up service providers and retailers while helping consumers when necessary expenses arise... regardless of whether they were expected or unexpected.  Sunbit was included on the 2022 Inc. 5000 list. The financial technology company has also been named as a Most Loved Workplace®, Best Point of Sale Company, and as a Top Fintech Startup by CB Insights. We use cutting-edge innovations in financial technology to bring leading data and features that allow individuals to be qualified instantly, making purchases at the point-of-sale fast, fair and easy for consumers from all walks of life. We create value focused on our core values; we work tirelessly to ensure that Sunbit becomes available to everyone, everywhere.

Sunbit is proud to be recognized on the CB Insights List of Unicorn Companies, with a valuation of $1.1B. (https://www.cbinsights.com/research-unicorn-companies)

The Role:

The Director of Card Marketing will be responsible for managing and optimizing key marketing campaigns for our Sunbit Credit Card and Co-branded Credit Card business. This includes overseeing the invitation to apply credit card program, managing automated cardholder servicing email journeys, and leading pre-screen cardholder acquisition efforts via email and direct mail. Additionally, this role will manage the full lifecycle of a cardholder, from acquisition to ongoing usage and servicing, ensuring that every touchpoint drives engagement and loyalty.

The ideal candidate will be proficient in creating targeted, high-performing acquisition campaigns and will have a strong background in lifecycle marketing. You will need to work closely with cross-functional teams, including strategy & operations, product, and analytics, to build smart segments, optimize performance, and drive results.

Requirements

What You'll Own:

• Lead the development and execution of acquisition and lifecycle marketing strategies for the Sunbit Credit Card and Co-branded Credit Card programs.
• Manage the invitation to apply credit card program and oversee complex, automated email journeys for both cardholder servicing and pre-screen acquisition campaigns.
• Manage the full lifecycle of cardholders, from acquisition through to ongoing usage and servicing, driving engagement and optimizing long-term customer relationships.
• Build and manage smart segments to drive effective targeting and personalization across all campaigns.
• Collaborate with strategy & operations, product, and analytics teams to optimize campaigns, analyze performance, and refine marketing strategies.
• Work with a direct mail house to execute pre-screen cardholder acquisition campaigns.
• Ensure compliance and attention to detail in all campaigns, navigating the regulatory landscape of consumer financing products.
• Lead the charge in developing innovative marketing strategies and initiatives for continued growth.
• Focus on high-quality content and messaging to effectively communicate with consumers and improve conversion rates.
• Maintain a deep understanding of funnel management to maximize customer acquisition, retention, and growth.

What You Bring To The Table: 

• Bachelor's degree in business or marketing (MBA is a plus).
• Proven experience in acquisition campaigns and lifecycle marketing, preferably in a highly regulated industry.
• Strong knowledge of email marketing platforms, specifically Iterable and Stripo.
• Experience working with major credit bureaus and managing direct mail campaigns.
• Expertise in funnel management, reporting and performance optimization.
• Exceptional attention to detail, with a focus on compliance and accuracy in marketing communications.
• Highly organized and self-motivated with a track record of driving results in fa