Manager, Global Digital Analyst

Company Description

Fresh offers a hybrid working schedule with three fixed days in office, and two days remote. This role is based in our New York Office. 

WHO WE ARE

Fresh is a global company headquartered in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. With over 30 years of expertise, we are driven by our boundless curiosity and sky’s the limit approach. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, our teams are passionate about creating everyday indulgences that transform skin. As a lifestyle beauty brand within the LVMH group, we foster an inspiring, inclusive environment with world-class benefits that encourages everyone to dream big, because that’s how we got here.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

Job Description

Our vibrant Digital Team is dedicated to revolutionizing the online shopping experience and steering our brand through the digital landscape. Fueled by a commitment to innovation, we strive to craft imaginative solutions that resonate with our customers. By seamlessly collaborating with international markets, we aspire to set new standards in the world of e-commerce, constantly pushing the boundaries of what's possible. Join us on this journey to redefine digital excellence and create meaningful connections with customers globally.

Your Impact to the role:

• Ensure accurate tracking of website activities in collaboration with the LVMH group team
• Deliver monthly global business sales reporting with an eye to organization and efficiency to standardize the global view of e-business performance
• Analyze and deliver regular reporting on CRM programming including email/newsletter, loyalty program, and customer segmentation/audience performance
• Leverage Google Analytics platform as a Power User to deep-dive on direct eCommerce performance, reporting on an ongoing basis for both the global business and for key local market results
• Conduct comprehensive customer data analyses to understand customer buying behaviors, inform segmentation strategies, monitor lifetime value, and deliver personalized marketing strategies
• Conduct thorough data checks post GA4 migration and ensure data integrity
• Monitor and maintain high-quality customer database through a combination of regular data checks to clean up existing knowledge base and implementing strategies to enrich data collection

Your impact in your first year:

• Ensure consistent and accurate website activity tracking, maintaining data integrity
• Implement strategies to enrich data collection, enhancing customer database value
• Deliver refined monthly sales reporting, improving efficiency and accuracy
• Establish regular reporting on CRM programming and customer segmentation, driving targeted strategies
• Develop advanced reports and visualizations incorporating CRM insights and predictive models, fostering data-driven decision-making

Physical Requirements:

• Must be able to remain in a stationary position on average of 7.5 hours/day
• Light to moderate lifting may be required
• While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard

Qualifications

WHO YOU ARE

You have:

• 5+ Years of Experience Required in analytics, preferably in a beauty or retail industry, with exposure to international markets.
• Extensive experience with web analytics tools (GA4 is a must, ContentSquare), CRM systems (Adobe Campaign), and data visualization tools (Power BI, Looker Studio)
• Experience working with a data platform and Dataiku (is a plus)
• Excellent project management skills with the ability to manage multiple projects concurrently and deliver insights in a timely manner
• SEO knowledge is a plus

You are:

• Proficient in advanced Programmatic languages such as SQL, Python, R, and experience in predictive modeling techniques

You can:

• Demonstrate expertise in customer analysis and a deep understanding of consumer behavior in an e-commerce context

You possess:

• Great communication skills, capable of conveying complex findings and predictive insights to non-technical stakeholders effectively
• Proven Project Management Skills
• Strong Written and Verbal Communication Skills
• Proactively make recommendati