VP, Fusion & Franchise Mobilization

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

Global Franchise at Warner Bros. Discovery is chartered with identifying and driving the maximization of the long-term value of WBD’s beloved and iconic franchise IP. Within Global Franchise, the Fusion team leverages the incredible reach of Warner Bros. Discovery’s powerful portfolio of brands to amplify key business priorities and leverage collaborative business opportunities – whether a film, series, game, branded experience, new business product, or other initiative.

The Vice President, Fusion & Franchise Mobilization plays a key role in supporting the SVP, Portfolio Management in this charter. The position will be responsible for working to help plan, optimize, and report across all owned and earned marketing vehicles. This position will also drive mobilization for WBD’s portfolio of Global Priority franchises. A successful leader in this role embraces and drives strategic initiatives across the organization - to achieve business objectives across our Fusion and Franchise priorities. The candidate must be able to work across groups and across all levels of a diverse organization.

Your role accountabilities...

• Work across all Warner Bros. Discovery business units to help develop promotional partnerships that leverage brand strengths for greater marketing clout regardless of IP and/or platform.
• Provide strategic leadership to drive best-in-class WBD campaigns for Fusion priorities across all touchpoints and ensure divisions track results to relevant KPIs.
• In coordination with SVP, lead planning to inform multi-year Fusion and Franchise Global priorities.

For Fusion

• Work with publicity, marketing, and booking teams to ensure successful
• Liaise with Ad Sales and CSR to help manage and ensure successful execution of partner connected strategic initiatives. 
• Support and/or manage internal business partner relationships related to content development and/or experiences for Fusion priorities.
• In coordination with O&O team, execute on-air and digital promotion strategy that maximizes both impact and efficiency of available inventory.
• Compile and maintain all annual and quarterly calendars and co-lead monthly Fusion Council meeting

For Franchise

• Lead Franchise mobilization efforts that help to disseminate franchise information across the enterprise
• Lead Franchise operational efforts to ensure the Franchise planning and annual franchise processes are efficient and synchronized
• Drive the management of the annual Franchise Summit and other cross-franchise beats, ranging from Sr Leaders to broad franchise support personnel.

• Manage or co-manage ad hoc and ongoing cross-franchise projects.
• Partner with the EVP and SVP to keep C-level Executives informed on key results. 
• Generate executive summaries and assessments to continually report out on successes and learnings; inclusive of data to optimize efforts and programs.
• Consistently exercise judgment and discretion in matters of significance.

Qualifications & Experience..

Work Experience

• 10 or more years, in entertainment marketing, brand, or franchise management
• Experience with marketing creative development collateral needs in all platforms
• Ability to derive insight and strategy from data (financial, research, market)
• Highly collaborative
• Project or program management experience
• Operate in a matrixed environment, with the ability to influence without authority stakeholders at all levels of the business in a pragmatic, data-driven and diplomatic way

Education, Professional Training, Technical Training or Certification

• College degree required
• MBA or similar a plus

Knowledge/Skills

• Strong interpersonal skills, maturity