Vice President, Retail Development

Company Description

From 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique savoir-faire of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation in makeup and skincare, we reinvent every day the Dior style and affirm beauty and joy in its entirety.

Parfums Christian Dior invites you today to join its North America teams.

Parfums Christian Dior is part of the LVMH Group.

Job Description

The Dior Vice President of Retail Development is responsible for overseeing the Education and Retail Development functions for North America. This role will lead the development and implementation of the omnichannel client experience and journey, from acquisition to loyalty and retention. The VP of Retail Development will develop and lead a robust North America corporate and field team to instill brand values, savoir fare, and expertise along with Dior’s luxury standards throughout the North American retail teams, from in-store to online. As part of the Senior Leadership Team, this role oversees initiatives that elevate the omni client experience from daily business to eventing, VIP engagement in partnership with critical cross-functional partners in service of strengthening client engagement, CRM metrics, brand equity, and sales performance with a focus on productivity. They drive best in class education, training programs, and protocols from Brand DNA and fundamentals to category and product level knowledge across Fragrance, Skincare, and Makeup categories.

Principal Duties and Responsibilities

Retail Excellence:

• Develop and execute core strategies to drive daily business acceleration, productivity, and excellence in luxury clienteling.
• Focus on CRM and leveraging data to drive client centric strategies and long term omnichannel value.
• Monitor and track all KPIs at the brand level and by account in partnership with cross-functional partners, having a core focus on luxury service, client centric experiences, and clienteling practices.
• Lead the roadmap planning of the North America retail excellence strategy annually, seasonally, and quarterly.
• Drive development and monitoring of productivity goals, with accountability alongside the Retail and Field teams to drive results.
• Partner with VM, Marketing, Account Teams, and Paris Headquarters teams to ensure brand image standards are flawlessly executed, from counter and shop presentation to individual grooming, standards, and execution of the selling ceremony

Education:

• Create and implement training formats, tools, and procedures for Dior Field and Retailer based talent including direct Dior.com and .ca teams, multi-brand retailer selling and e-commerce teams, and inter-sell associates in department stores to drive brand and product expertise, elevate the client experience, and to ensure that the Brand achieves its performance goals. This encompasses classroom-style training, digital content to be distributed on multiple platforms, retailer-specific training, self-study guides, in-store coaching, and brand tutorial content.
• Partner with Headquarters Education team on development of all service and selling standards to design and deliver omni client interaction through best-in class training protocols and curriculum.
• Partner with NA Marketing to ensure consistency of product positioning, key consumer claims and usage to maximize consumer engagement.
• Design and Deliver Dior Ambassador onboarding, development, and retention programs for in store and field leadership teams.
• Manage all aspects of the Client Experience Assessment Program for North America, and drive follow up as it relates to strategy, training evolution, and execution plans to address core opportunities.
• Partner with Key account teams to build and adapt training programs based on account specific nuances and overall strategy.

Retail Sales Events:

• Develop and execute strategies including production, planning, and training for Brand & Retailer omni events and animations. (e.g., in store retail events, pop-up activations, social media takeovers, masterclasses, and visual distortions)
• Partner closely with the Headquarters teams based in Paris and the North America cross-functional teams to ensure that all animation and training materials support brand strategies. • Set seasonal strategies to drive client engagement and retail performance across all categories of business.
• Partner with teams in Headquarters to create visual assets, lead local customization of support materials and visual animations, and partner with Commercial Leadership team