Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

We're seeking a strategic and results-oriented Senior Offline Media Manager to champion our brand and drive business growth through traditional media channels. You'll be a creative thinker with a deep understanding of the nuances of offline media, including Out of Home (OOH), Direct Mail and Audio.  In this role, you'll be responsible for the entire lifecycle of campaigns, including strategy, budget management, implementation, optimization, and comprehensive measurement and reporting. You’ll report directly to the Senior Manager, Paid Media and play a vital role in shaping our media investment strategy, deploying a substantial portion of the budget to drive impactful results.

What You Will Work On

• Develop and implement strategic plans: Conduct in-depth market research and analysis to understand target audiences and media consumption habits. Craft data-driven strategies for OOH, Direct Mail and Audio, aligning them with overall marketing goals and brand objectives.
• Channel Ownership: Be the subject matter expert in each of your channels (OOH, Direct Mail, Audio). Stay updated on industry trends, best practices, and emerging technologies to maximize campaign effectiveness.
• Measurement and Analytics: Design and implement a robust measurement framework to track and analyze the performance of offline campaigns. This includes developing KPIs, identifying key metrics, developing test plans and utilizing relevant analytics tools to demonstrate the impact of offline marketing on brand awareness, lead generation, and overall business goals.
• Campaign Management: Oversee the entire campaign lifecycle, from initial concept and budget allocation to vendor selection, creative development, execution, and post-campaign reporting. Negotiate contracts with vendors and manage budgets effectively to ensure optimal campaign performance.
• Relationship Building: Build strong relationships with key internal stakeholders (creative, sales, finance) and external partners (media vendors, agencies) to ensure seamless campaign execution and collaboration.
• Stay Ahead of the Curve: Continuously research and explore new and innovative offline marketing tactics to stay ahead of the competition and adapt to evolving consumer behavior.

How You Will Do Your Work

As the Senior Offline Media Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

• Business insight - applying knowledge of business and the marketplace to advance the organization’s goals
• Functional expertise - subject matter expertise of specific function(s), including knowledge of principles, practices, and domain knowledge.
• Nimble learning - actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
• Adaptability - the ability to adjust your approach or actions in response to changes in your external environment.
• Clear communication - the ability to articulate thoughts and express ideas effectively using oral, written, visual and non-verbal communication skills, as well as listening skills to gain understanding.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day, you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and strongly desire to know and help others.