Senior Manager, Market Research

A position at FTI can be the answer to your future career. In this role, you’ll be part of a progressive national leader in electrical planning, engineering, technology and energy services. FTI enables employee growth and success through industry-leading training and development, utilization of the latest industry technologies, and an uncompromised focus on safety. We recognize and reward top performers, offering competitive, merit-based compensation, career path development and a flexible and robust benefits package that boasts everything from paid training and tuition reimbursement to an award-winning wellness program.

The Senior Manager of Market Research will play a critical role to create and oversee the learning plans and research to support overall business strategy, product development process, go-to-market, and messaging strategy for our products and all business lines within FTI. This position requires a strategic thinker with a deep understanding of market and customer insights, research design, and market trends to drive business growth and innovation. The right candidate will have the ability to create a vision for and build a marketing insights team that serves the total business.

This position requires a strategic thinker with a deep understanding of market and customer insights, research design, and market trends to drive business growth and innovation. The right candidate will have the ability to create a vision for and build a marketing insights team that serves the total business. Will have strong communication and presentation skills, excellent analytical and problem-solving skills, and the ability to manage multiple projects and meet deadlines and flex to adjust direction as needed. Able to be a voice within the change to support strategic direction.

MINIMUM REQUIREMENTS 
Education: Bachelor's degree in Business, Statistics/Mathematics, or Behavioral Sciences required. Master’s Degree preferred.  

Experience: Minimum 7-10 years’ experience in market research/specialist agencies or client side. Sales Force experience is a plus.  Or any combination of relevant education and work experience determined appropriate by leadership. 

Ideal candidate will have experience in the following: 

• Market research, with a strong background in business strategy, product development, and go-to-market strategy. 
• Current research methodologies, behavioral science, and analytical frameworks used to garner insights with accuracy and for application to current business questions. 
• Using and working with research and sales platforms to create market and customer segmentations, product validation, and market acceptance of conceptual offerings. 
• Leading a team, developing processes, and educating and coaching to build high-functioning teams. 
• Managing insights and analytics professionals. 
• P&L Competency and the impact of learning plans on the P&L, Budget Planning and Management. 
• Partnering with vendors and research agencies in the design and delivery of primary and secondary research. 
• Creating customer segmentations using tools like SalesForce and quantitative data platforms 

Travel: 25% 
Work Schedule: This position works between the hours of 7 AM and 5 PM, Monday- Friday. Works a sufficient schedule to meet the expectations of the role. 

KEY RESPONSIBILITIES 

• Designs, plans, manages and analyzes marketing research learning plans.
• Defines appropriate methodologies and overall research plans consistent with business goals.