Marketing Communications Director

Overview

Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives.  Here at the American Heart Association, you matter and so does your career.

 

We’re hiring a Marketing Communications Director in San Antonio. If you are self-motivated teammate, have experience in supporting a lively team and excel at planning, organization, and project management, we want to hear from you!

 

This is an office-based position that offers a hybrid schedule in a fast-paced environment.

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.org.

Responsibilities

As the Marketing Communications Director you will make an outstanding impact by working with development and health strategies colleagues to craft and deliver critical communications and marketing plans.Responsibilities involve working with the Executive Director, Development Directors and Community Impact Directors to build and implement strategic marketing campaigns and deliverables to support major fundraising events in San Antonio; to develop communications and marketing relationships and strategies to deepen engagement with existing sponsors and high-level volunteers for major events. There may be occasional travel within in the region, with occasional overnight travel, for trainings and/or conferences.

 

• Work closely with the development teams across the market to support local revenue goals and fundraising events by producing and securing appropriate materials and presentations.
• Plan and implement campaigns for event promotion, including brainstorming out-of-the-box ideas and activities, then driving them efficiently.
• Plan and implement sponsored campaigns through paid social, online and traditional media.
• Supervise progress and submit performance return on investment reports on marketing and development activities.
• Control budgets and prioritize resources amongst projects.
• Work with local staff to ensure that branding guidelines are followed.
• Monitor trends to keep informed of developments in the fields of event fundraising, sponsorships, marketing, communications, and not-for-profit management. Use this information to help the markets creatively achieve their goals.
• Work with Vice President Marketing Communications and local staff to handle crises or sensitive issues.

 

Want to move your resume to the top so that you can become a “Relentless force for a world of longer, healthier lives?” Here are some of the requirements:

 

Qualifications

 

• At least 3 years of experience in marketing, marketing communications, or public relations. Nonprofit and/or agency experience preferred.
• Bachelor’s degree in marketing, public relations, or related field preferred.
• Solid understanding of strategic marketing planning and implementation.
• Proficiency in written and verbal communications in both English and Spanish required.
• Proven ability to develop and implement marketing plans, including email, digital and social media campaigns.
• Previous experience driving results-driven marketing plans and demonstrated return on investment.
• Skill in writing and editing for a variety of audiences via numerous marketing platforms, including writing for the web and mobile. Experience with AP Style preferred.
• Ability to build sponsor return on investment materials and experience in leading/advising external creative agencies to develop event collateral.
• Print and Video Design capabilities, especially web-based platforms like Canva and Animoto.
• Intermediate knowledge of Microsoft Office Suite.
• Experience in engaging communities via Social Media with metrics to support strategies (Facebook, Twitter, Instagram, etc.) as well as developing content (especially video) to help drive engagement.
• Experience producing short video presentations, including script writing, shooting video and editing and/or directing external agencies on such projects.
• Strong organization skills.
• Ability to lift and/or move large objects (such as boxes) with the expectation that heavier items would be broken down into smaller components