Director, Creator Acquisition

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

This role will work primarily on our affiliate marketing platform, Mavely.

As the Director, Creator Acquisition, you will lead a team dedicated to onboarding and activating influencers on platforms such as Facebook, Instagram, TikTok, Pinterest, and more. In collaboration with the VP of Creator Success, you’ll be responsible for  high volume creator acquisition, VIP programs to recruit top tier talent, and building/overseeing Agency relationships. All programs include high touch creator engagement to achieve the best creator experience.

What you'll be doing:

Influencer Strategy for overall Acquisition

• Develop and execute an influencer acquisition strategy to identify and engage with relevant influencers who will be successful on the Mavely platform.
• Establish and maintain key partnerships with influencers, agencies, and talent management companies to expand our network and increase brand visibility.
• Leverage data and insights to make data-driven decisions and improve influencer acquisition and activation strategies.

Team Management and Collaboration

• Lead and manage a team responsible for onboarding and activating influencers.
• Set clear objectives, provide guidance, and foster a collaborative and high-performance team culture.
• Collaborate with cross-functional teams such as marketing, product, and Account Management to ensure clear messaging of who Mavely is and how to best position us in the market.

Creator Persona and Quota Determination

• Set realistic quotas and performance targets for the influencer acquisition team and monitor progress regularly.
• Provide real time feedback and coaching on overcoming objections and communicating our value proposition. 
• Analyze data and metrics to optimize time between onboarding to activation time along with linking and GMV performance.
• Test new initiatives, partnerships and techniques to find new paths to entry for creators/ influencers.

Onboarding and Activation

• Oversee the end-to-end onboarding process for influencers, ensuring a seamless experience from sign up to GMV production.
• Provide guidance and support to influencers to ensure that they are activating post sign up and determining what else needs to be done to support them to getting started.
• Regularly evaluate the performance of influencers and provide recommended strategic changes to the onboarding flow to effectively engage creators differently.

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• Bachelor's degree in Sales, Marketing, or a related field 
• 5-7 years of experience in acquisition/sales in the influencer space. Proven track record of successfully acquiring and activating influencers.
• Required experience in leading high performing teams in a fast paced environment
• Strong network of influencer contacts and experience in building and managing relationships with influencers and talent agencies.
• Excellent negotiation skills, with the ability to articulat