Associate Creative Director, Production

Craft Meets Comfort. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offerings and address our customer's needs. 

Since our inception in 2017, Resident has become one of the fastest-growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment.

 

This is an on-site position. To be considered for this opportunity you must be within commuting distance of San Leandro, California 94577

 

About the Role:

As the Associate Creative Director, Producer, you will collaborate closely with the Director of Creative Production to create impactful performance-driven ad campaigns. Your role will span the entire creative process, from writing scripts and developing creative briefs to planning shoots, overseeing on-set production, and managing the final execution of the ads you help bring to life.

You’ll wear multiple hats, acting as both a producer and director for Resident’s in-house creative studio. Our studio produces a wide range of content, from performance ad creative to branded lifestyle photography and video. Located in the Bay Area, California, our 15,000-square-foot facility supports an average of two to three shoots per month.

We are a team of data-driven, highly creative individuals committed to producing high-quality content with speed and efficiency. If you thrive in a fast-paced, collaborative environment and are passionate about crafting engaging and performance-oriented creative, this role offers the perfect opportunity to make an impact.

 

What You’ll Be Doing:

• Create detailed creative briefs for performance productions, product pickup shoots, and other Ashley/Resident-related projects.
• Build and maintain strong relationships with external agencies and vendor partners.
• Source and secure the appropriate creative resources for all productions.
• Oversee production days to ensure seamless execution of creative briefs and alignment with project objectives.
• Manage project timelines across pre-production, production, and post-production stages, ensuring all phases stay on schedule.
• Deliver ad creative promptly to the growth team and manage the review and feedback process.
• Collaborate with the Ashley team on new product shipments and manage product storage logistics.
• Partner with the Video Production Lead to develop a continuous pipeline of ad variations for the growth team.
• Write fresh scripts weekly to fuel the post-production creative pipeline and keep content innovative and engaging.

This role requires a highly organized and creative professional who can balance multiple projects while delivering impactful, on-brand content.

 

Skills & Qualifications:

Experience:

• 6+ years in video production with a strong track record of delivering high-quality content.
• 6+ years in creative direction, specifically within creative production.
• 3+ years of hands-on experience in a production studio environment.

Creative Expertise:

• Proven ability to develop ad concepts, write compelling scripts, and create detailed shot lists.
• Strong understanding of video post-production workflows and processes.
• Experience creating performance-driven ads for TikTok and Meta channels.

Technical Knowledge:

• Deep understanding of video equipment, technology, and production tools.
• Familiarity with Meta platforms and media spend strategies.

Production Experience:

• Experience working on larger production sets with extensive product assortments.
• Skilled in managing talent and coordinating with large production crews.

Communication & Collaboration:

• Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.

Mindset:

• Knowledge of performance creative strategies and a results-o