Sr. Mgr., Product Marketing (Laundry)

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations.

People | Excellence | Change | Integrity | Co-prosperity

The Laundry Senior Product Marketing Manager plans and manages all facets of marketing for the Laundry category, including go-to-market strategy, pricing, promotional campaigns, and collateral development. Ensures that key metrics (e.g., revenue, margin, profit, market share) are monitored and met. Collaborates with cross-functional teams to ensure accurate forecasting and inventory alignment. Equips sales teams with the understanding and content needed to position Samsung products with customers against the competition. Develops and maintains solid relationships with customers to ensure successful sell-to and sell-through motions. As a part of inventory balancing, identifies when to implement promotional activity and to determine the scope of promotions. Works with HQ to recommend refinements to current and future products by formulating, sharing, and defending data-driven insights regarding local market and customer/consumer preferences and behaviors.
When requested, forms and leads teams, and manages product marketing direct reports. Reports findings and planned actions on a consistent basis to upper management.

Role and Responsibilities

Role & Responsibilities

• Defines and drives the execution of the marketing plan for Samsung’s laundry segment to meet the P&L goals and KPIs
• Product Planning: Drives product launch planning and implementation for a strategic product line-up, including supply chain alignment, promotional bundling, assortment planning, and merchandising.
• P&L Ownership: Leverages the financial target planning (TP) process to set and monitor monthly customer sales targets, to allocate promotional spending, and to monitor and drive

• inventory forecast accuracy
• Sales Forecast Optimization: Closely monitors and analyzes category market performance, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges.
• Inventory Management: Collaborates with product supply to effectively manage inventory to optimize sales, while minimizing on-hand quantities
• Collaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailers and buying groups.
• Orchestrates cross-functional collaboration essential for developing and executing successful go-to-market, advertising and pricing strategies
• Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement)
• Actively works with HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategies
• Collaborates with demand generation group to create of Above-the-Line (ATL), Below-the- Line (BTL), and advertising materials, online assets, collateral, and training
• Works closely with HQ to communicate local customer/consumer behaviors and preferences for a category to influence current and new product features
• Transitions from a support to a decision-making and people-management role as a surrogate Director when necessary
• Manages and develops product marketing talent to ensure high caliber product marketing teams
• Works with senior leadership and maintains a consistent relationship with Business Managers
• Collaborates with Samsung’s PR and event leads to support product promotion events (e.g., trade shows, media events)

Minimum Qualifications

• Bachelor’s degree (B.A. or B.S.). MBA Preferred
• 10 or more years of experience in brand and/or product management, with some experience managing the P&