Director of New Club Opening Market Growth

JOIN OUR TEAM

At VASA Fitness, we want to create an uplifting experience for everyone by offering inclusive, accessible, and on-trend fitness. The foundation of our brand is rooted in a culture centered on unity, passion, love, integrity, fun, and trust. Because our culture is alive--embodied by members and team members alike--VASA is a place where lives are changed because of authentic connections made within our supportive community.

BENEFITS

All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. Additional benefit packages are available for employees who work 30+ hours per week.

• Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits

Come join VASA Fitness and join a passionate, fun, and united team!

Proud to be a 'Great Place to Work' certified company!

 

PURPOSE

VASA Fitness is seeking a strategic, entrepreneurial Director of New Market Growth to lead the marketing strategy, community integration, and launch execution for every new club opening.

 

This role owns the marketing success of each new market--from the day construction begins through the first year of operation--ensuring every club launches with strong community awareness, a robust founding member base, and sustained membership growth.

 

The Director of New Market Growth will serve as the quarterback for all local marketing efforts, partnering across Brand, Paid Media, CRM, PR, Social, Operations, Real Estate, Sales and Club Leadership to bring each market to life.

 

This leader will also build meaningful community relationships before opening, develop scalable market launch playbooks, oversee grand opening events, and lead a Field & Experience Marketing Specialist responsible for executing local initiatives.

Success in this role will be measured by one thing:

 

Helping every new VASA club achieve aggressive membership growth goals and become an integral part of its community.

 

This position is ideally based in the Chicago area but we will also consider candidates based in Denver. This role will require heavy travel to support new club openings. 

 

KEY RESPONSIBILITES AND COMPETENCIES

 

Own New Market Launch Strategy

 

Lead the end-to-end marketing strategy for every new VASA market.

Responsibilities include:

• Develop comprehensive market launch plans from site acquisition through the first 12 months after opening
• Develop a Market Launch Playbook that captures best practices, timelines, partnership strategies, media plans, event templates, communication cadences, and post-opening growth tactics after every opening. Each new club should make the playbook smarter, creating a repeatable engine that accelerates future launches.
• Build scalable launch playbooks that can be replicated across future markets
• Coordinate launch timelines across Marketing, Operations, Sales, Real Estate and executive leadership
• Identify launch risks and proactively solve issues before they impact performance
• Create executive launch scorecards and communicate market readiness across the organization
• Ensure all marketing initiatives are launched accurately and on schedule

Drive Membership Growth

Own the marketing strategy that supports aggressive membership growth during the first year.

Responsibilities include:

• Partner with Paid Media, CRM, Social, PR and Brand teams to maximize lead generation and membership sal