Creative Director, Copy (Skin/Beauty CPG)

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

Who we are looking for:

VML is seeking the next brilliant Creative Director (Copy) with a passion for storytelling, a flair for high-concept thinking and a deep understanding of the skin and beauty category. You’ll lead a team of talented writers and collaborate with art directors, strategists and clients to craft world-class campaigns that elevate brands and resonate with consumers. You should be able to work independently as well as collaboratively; and you must bring excellent skills in client relationship building.

We’re looking for someone who can do the job and then surprise us with something we’ve never thought of. A one-two punch of confidence and inspiration. Someone who possesses a talent for transforming great ideas into award-winning creative and has a passion for visual storytelling. We are looking for a Creative Leader who has passion and enjoys selling their ideas as much as they love crafting them.

What you’ll do: 

• Innovative Visionary | Oversee the translation of the client’s vision into a roadmap that guides our agency, not only to achieve client goals but also to generate work that is creatively brilliant, measurable and impactful.
• Lead Creative Excellence | Drive the creative vision for skin and beauty campaigns, ensuring all work meets the highest standards of craft, innovation and strategic alignment.
• Conceptual Leadership | Develop bold, breakthrough ideas that push creative boundaries while staying true to the brand’s voice and objectives.
• Collaborate Across Disciplines | Partner with art directors, designers, strategists and account teams to create cohesive, integrated campaigns that deliver results.
• Mentor and Inspire | Lead, mentor and inspire a team of copywriters, fostering a culture of creativity, collaboration and excellence.
• Award-Winning Work | Develop campaigns that not only meet client objectives but also earn recognition on national and international stages.
• Client Engagement | Serve as a trusted creative partner to clients, presenting ideas with confidence and passion while building strong relationships.
• Trend Leadership | Stay ahead of trends in the beauty and CPG industries, ensuring creative work is culturally relevant and resonates with target audiences.

Who you are:

• A Builder | Process-oriented innovator with an ability and appetite to create and bring people together. Innate ability to marshal people (team and client) and create gravity around ideas.
• Open and collaborative | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must be a champion of team environments that are comfortable and encouraging, especially working cross-discipline.
• Optimistic and resilient | Dig in and figure out how to work around problems. Provide a balance needed to maintain stamina and positivity.
• Ego-less | We all wear the hats that need wearing, it’s a mentality that makes the team successful.

What you’ll need: 

• A minimum of 10 years of experience in a major creative agency, preferably in advertising or a related industry, with a strong focus on skin, beauty and CPG brands.
• A portfolio that demonstrates strong conceptual thinking, a sharp voice and successfully launched client projects on broadcast work,