Senior Consultant, Enterprise Media

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

This Columbus based hybrid role is compensation grade H3. Please refer to bolded text for specific job duties.

Enterprise Media lead will report directly to the AVP of media and be responsible for supporting development of a holistic media strategy and tactical plan to effectively build the Nationwide brand against a designated core segment. This individual will partner with an agency of record, cross functionally across marketing, and with various media partners to bring the media investment strategy to life through flawless execution.

Key Responsibilities

• Media planning and execution: supports and executes integrated media plans (Enterprise/National, Diverse) to ensure the successful investment of media dollars to bring to life brand, business, and marketing strategy and in connection with marketing leadership and lines of business needs. Evaluates agency resources, technology and tools, and challenges current processes with new thinking and opportunities.  Strong focus on the details of the plan, executing a best in class National and Diverse media plan while retaining strong talent and building relationships. Is a self-starter and can continue to thrive in a fast paced environment with sometimes ambiguous or even changing direction.
• National Marketing Calendar: has a strong grasp and visualization of the annual marketing calendar, planning process, and day to day operations of the media planning and buying process. Must execute flawlessly a highly tactical media plan across multiple media dimensions including Linear, digital, social, audio, and programmatic that is in a continual state of evaluation based on market conditions, consumption trends and performance.
• Agency management: ability to effectively utilize agency partners as an extension of the NW team to build and implement a large-scale media plan. Creates a driven team with a bias for action that hits deadlines, is proactive with insights and optimizations, and is incredibly in tune with the marketplace allowing the internal team to proactively provide updates and insights in a timely manner.
• Analytic Thinker: Must be comfortable immersed in a high degree of data while leveraging the findings of the company’s marketing mix model. The majority of media decisions will be a result of extensive analytical analysis. Builds a strong relationship and rapport with analytics partners and understands brand health and attribution level tools like Marketing Mix Modeling and Brand Health + Lift studies.

Typical Skills and Experiences Education/Certification/Licenses:

Bachelor's degree in marketing, Business or related field; MBA preferred

Experience/Skills:

10+ years of media, marketing and/or business experience in a highly driven marketing organization including external advertising or media agency. Must have proven success in a highly matrixed organization, working collaboratively across business lines.

Must have strong quantitative and analytical skills with knowledge of media marketplace and data technology. Other criteria, including leadership skills, competencies and experience may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Senior Consultant, you'll lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. Additionally, we'll count on you to ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall.

Job Description