Marketing Manager, DTC Product Marketing

JOB DESCRIPTION

Summary

The Direct-to-Consumer (DTC) Product Marketing team is a group of strategic brand and product marketers responsible for driving campaign development, brand strategy, media planning, and execution across the DTC portfolio — including NFL+, NFL Fantasy, NFL App, and more. 

As DTC Product Marketing Manager on the Fan Engagement team, you will lead go-to-market strategy and day-to-day marketing execution for the DTC portfolio. Accelerating subscriptions, minimizing churn, deepening engagement, and delivering fan-first campaigns powered by insights and personalization will be your primary focus. You’ll collaborate closely across departments — from Product to Consumer Insights to Media — and work externally with league partners, agencies, and platform partners to bring bold, innovative ideas to life. 

Responsibilities

• Lead marketing strategy and execution for the DTC portfolio, from planning to launch to optimization 

• Manage relationships with internal stakeholders and cross-functional teams to ensure campaign alignment 

• Oversee campaign development across owned and paid channels, including briefing, creative approvals, and shoot execution 

• Drive the development of promotional plans and manage creative asset delivery for both on-platform and off-platform touchpoints 

• Collaborate with media partners and internal teams to inform cross-channel audience strategies 

• Translate fan insights and data into compelling marketing strategies 

• Craft clear and inspiring marketing briefs for internal teams and external agencies 

• Contribute to weekly cross-functional planning meetings to ensure alignment and delivery against business goals 

• Support executive communication and internal rollout of marketing initiatives 

• Mentor junior team members and provide project leadership where needed 

Required Qualifications

• 5+ years of experience in marketing, preferably in entertainment, sports, tech, or subscription-based products 

• Strong strategic mindset with a track record of translating insights into action 

• Creative instincts and experience managing campaigns from ideation to execution 

• Excellent communication and storytelling skills (copywriting experience a plus) 

• Highly organized with a commitment to operational rigor and accuracy 

• Strong time management skills and the ability to juggle multiple high-stakes projects 

 

Preferred Experience 

• Passion for sports and an understanding of its role in culture 

• Background in subscription models, streaming, DTC platforms, and/or product marketing 

• Familiarity with the evolving media landscape and digital consumption behaviors 

• Hands-on experience with personalization, testing, measurement, and optimization 

• Comfort using AI and emerging technologies that scale and benefit the consumer 

• Team-oriented mindset with a drive for collaboration and accountability 

• Experience working in fast-paced, cross-functional environments 
• Fan of the NFL