International Trade Marketing Assistant (Short-term-Assignment)

ABOUT THIS STA

The International Trade Marketing Team supports global capabilities and content development around 5 major areas:

1. Channel Management
2. Category Management
3. Shopper Communication incl. POSM
4. Management of NPD & Activation Platforms
5. Business Insights

To support these areas and especially the country interaction/coordination and country embedding, we are looking for a short-term assignment to support the team in multiple projects, roll out and testing of new tools. This role should start January 2024.

 

The role provides a great learning platform and exposure to cross-functional working on group level and group cooperation with countries and provide a deepening of functional knowledge in Trade and Shopper Marketing. The role requires some previous exposure to Trade and Shopper Marketing related topics as well as skills in collaboration & team work and being results driven with a high attention to detail.

YOUR KEY ACCOUNTABILITIES WILL BE

HDigital Assets Management (high prio)
•    Support the roll out of the DAM (Adstream) tool into all PVM markets. Including direct interaction with OC’s on uploading and tagging new POSM.
•    Train OC’s on the functionalities of the DAM tool / Create video learning material for onboarding and tool use
•    Upload global POSM assets and shopper comms guidelines into DAM
•    Develop an approval workflow within DAM. For example (but needs to be fleshed out):
-    all permanent assets need to be approved by Global Visibility Manager
-    all POSM for global brands should leverage global shopper comms guidelines.

Piloting a next gen Category and Commercial Development Platform (high prio)
•    Support piloting a multi-functional tool (assortment management, planogram development, virtual shopper experience and research tool). As part of this:
-    Develop a representative virtual channel layout (floormap, category touchpoints x 5 channels)
-    Translate brand shopper toolkits and NPD toolkits into the virtual store/channel environment with 3D video shopper journey videos as output
-    Upload global assets into database
-    Pilot assortment and planogramming functionality (with 1 or 2 markets)
-    Showcase tool and onboard select markets and evaluate global scalability of the tool.

Curate the Learning journey for TM department (via Ed App tool) – high prio
o    Support development of training content for EdApp learning for Trade Marketing (Shopper Comms principles, CatMan for beginners, DAM user training)
o    Leverage existing material to develop draft material / modules
o    Seek feedback from the TM team and CoE
o    Refine modules – content / visual / interaction
o    Launch and review usage ; stimulate engagement as needed.

Channel Management & Retailer Engagement
•    Build a global asset toolbox for customer presentations together with a partner agency. This includes the development of Corporate Powerpoint templates, icons and charts which will create a global standard for local efficiencies
•    Develop (with retail intel provider) a structural approach & standard to global channel trends insights–for bi-annual sharing to PvM countries. Co-develop with Kantar Retail.

POSM Development
•    Perform country surveys on potential interest of new POSM concepts
•    Collect in-market best practices for POSM execution.

Community Management and Best Practice
o    Collect, summarize and share Best Practices related to NPD launches, brand toolkit roll outs (new Mentos) and seasonal (Christmas).

OUR PERFECT CANDIDATE HAS

• A business or marketing degree.
• A minimum of 3 years experience working for PVM or withing FMCG.
• Effective interpersonal communication and consultative skills, both verbal as written.
• Pragmatic and action oriented attitude, ability to translate business needs into solutions.
• Ability to manage multiple projects and priorities.
• High attention to detail and is result oriented.
• Sensitivity to intercultural differences.
• Teamplayer who can balance working in a matrix between operating companies, the business units and PVM functions.