AVP, Performance Marketing and Media Optimization – P&C (Remote)

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

The Opportunity:

USAA is seeking an AVP, Performance Marketing and Media Optimization – P&C to provide executive oversight for the compliant planning and execution of initiatives that optimize the organization's go-to-market resources within the broader business plan. This executive leadership role will lead a team of highly talented marketing channel professionals, responsible for developing and executing P&C’s paid media and owned channel marketing strategy to drive profitable growth. This role includes overseeing the planning, execution, budget management, and ongoing optimization of marketing campaigns across paid and owned channels, with an emphasis on digital and complemented with affiliate marketing and offline channels, including direct mail.  The role requires developing data-driven insights to continually optimize the performance and relevancy of marketing channels and the member experience. A key component is building and leading a high-performing team of employees who possess a broad range of advanced expertise in channel management, campaign execution, and business knowledge.

The Team:

The USAA P&C Marketing team plays a pivotal role in driving growth for USAA, with laser focus on our mission to serve the military community and their families. Our objective is to achieve profitable growth in various P&C products in a direct-to-consumer distribution model and through strategic partners.  Our team of Marketing experts is dedicated to understanding the unique needs of current and potential USAA members, ensuring that we deliver targeted messages at the right time to drive consideration and conversion of USAA products. We are experts in direct marketing channels and firmly believe in making data-driven investment decisions.

*We offer remote flexibility in this role but travel up to 25% is required*

What You’ll Do:

• Oversees the development of go-to-market, execution plans, and channel marketing support plans. Serves as a subject matter expert in understanding, collecting and coordinating channel marketing requirements.  

• Monitors results via business plan assessment and through implementing changes to plans to drive desired results. Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities.

• Responsible for the development of strategic capability roadmaps that include operational and technology paths necessary to deliver future business needs. 

• Provides consultation and decision-making support for the development and implementation of new channel management and optimization capabilities necessary to measure performance, test and learn and drive digital marketing insights.

• Researches and keeps abreast of new and emerging industry technologies and trends that can affect the application of channel management and optimization approaches. 

• Oversees the effective deployment of Machine Learning (ML) and Artificial Intelligence (AI) platforms to drive improved performance and automation at scale.

• Accountable for overall effective delivery of end-to-end marketing channel management processes and experiences and serves as the executive sponsor for channel marketing data and information requirements.

• Identifies emerging third-party relationship opportunities to support future business needs.

• Manages the risk and performance associated with large scale third-party contracts in support of USAA’s compliance initiatives.

• Briefs C-Suite leadership on key initiatives and outcomes related to marketing channels.

• Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.

• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What You Have:

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.<