Sr. Copywriter - TrainingPeaks

Are you ready to work on a product impacting millions of people? At TrainingPeaks our user base of athletes and coaches is growing rapidly. To meet their demands TrainingPeaks needs innovators, collaborators, and excellent engineers like you. Together we’re building the world’s best training platform. Join TrainingPeaks today.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music.

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

As Senior Copywriter, you will be responsible for writing persuasive marketing copy across all marketing channels that attracts, engages, and delights customers. You are a versatile writer with the ability to create copy and messaging for multiple customer types and life cycles.

You will collaborate with marketing team leads and other stakeholders to deliver effective campaign narratives, product and feature value propositions, and our overall brand message to current and prospective customers.   

You are a master storyteller and an exceptional writer and self-editor. You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

You will sit directly with the Product Marketing team, work in close collaboration with the Brand, Acquisition, and Lifecycle Marketing teams, and report to the Director, Content & Communications. 

Core Functions 

• Create compelling and imaginative campaign copy across various marketing channels, including web, email, in-app messaging, online advertising and social media.
• Engage and captivate target audiences with exceptional product and brand storytelling.
• Collaborate with marketing leads to bring key narratives of campaigns to life through persuasive copy.
• Collaborate with the Creative team to ensure copy works in harmony with design for a cohesive and visually appealing presentation that aligns with our marketing strategy and brand guidelines.
• Use your expertise to craft clean, sharp and useful copy for new products and features.
• Seamlessly implement brand voice in every piece of copy you produce and adjust tone accordingly based on the project and goal. 
• Use SEO best practices when creating copy optimized for search. 
• Self-edit copywriting for product, lifecycle and acquisition marketing campaigns. 
• Assist with copywriting duties of long-form content initiatives, as needed.
• Occasionally assist with editing of major editorial projects, as needed.
• Perform other duties as assigned.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Requirements

• Minimum of 5 years of professional copywriting experience, preferably in an agency or marketing environment.
• Proven portfolio of successful copywriting projects and campaigns.
• Excellent writing, editing, and communication skills with a strong command of grammar, punctuation and syntax.
• Ability to work under pressure and meet tight deadlines without compromising quality.
• Proficiency in understanding and adhering to brand tone and voice guidelines.
• Deep understanding of SEO and digital marketing strategies.
• Familiarity with industry-specific trends and best practices.
• Positive attitude and customer oriented.

Desired Qualifications

• Bachelor’s degree in journalism, marketing or communications preferred. 
• Experience in performance sports.
• Experience using TrainingPeaks’ products and services.
• Servant leader approach with focus on needs of team and customer.

Degrees are not required and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associate degrees, bootcamps, on