Director of Campaign Strategy

Position Summary

At Stony Brook Medicine, the Director of Campaign Strategy leads the planning, development, and execution of integrated marketing campaigns that strengthen the Stony Brook Medicine brand, drive service line growth, and support institutional priorities. This position oversees a portfolio of systemwide campaigns across paid, owned, and earned channels, ensuring alignment with strategic business objectives. The Director collaborates closely with content, creative services, web, digital, and analytics teams as well as external agencies to deliver high performing campaigns that demonstrate measurable impact. The ideal candidate is a strategic thinker, strong collaborator, and expert in modern marketing practices including digital, content, audience segmentation, and performance optimization.

Duties of a Director of Campaign Strategy may include the following but are not limited to:

§  Leading strategy, development and implementation of integrated multi-channel campaigns for priority service lines and institutional initiatives.

§  Translate business goals into actionable marketing strategies, campaign briefs, and performance targets.

§  Partner with senior leadership, service lines, and clinical stakeholders to identify strategic opportunities.

§  Ensure campaign messaging aligns with Stony Brook Medicine brand strategy and content priorities.

§  Collaborate with content, creative, and digital teams to ensure cohesive storytelling across all touchpoints.

§  Direct campaign asset development including paid media, landing pages, email workflows, video assets, and content packages.

§  Support CRM initiatives through journey mapping, segmentation, and performance insights.

§  Ensure all deliverables meet quality standards, accessibility requirements, and brand guidelines.

§  Use analytics dashboards and KPIs to monitor campaign effectiveness across channels.

§  Provide regular reports and insights to leadership and partners.

§  Recommend optimizations using A B testing, audience segmentation, and channel performance data.

§  Develop frameworks and measurable outcomes to demonstrate return on investment.

§  Supervise digital marketing staff and support their growth and development.

§  Serve as the primary point of contact for external agencies collaborating on campaigns.

§  Work within Monday.com and MarComm workflows to manage timelines, deliverables, approvals, and documentation.

§  Promote a collaborative culture that supports Stony Brook Medicine's mission and MarComm transformation

Qualifications

Required Qualifications:  

·       Bachelor’s degree in marketing, communications, digital media, or related field.

·       Seven or more years of experience in marketing, with a strong focus on strategic campaign development.

·       Experience leading integrated digital campaigns across