Lead, Partner Marketing, Soccer Speciality NA

The North America Partner Marketing Team works with our wholesale partners to build and strengthen our Nike brand presence and community relationships.  Our goal is to know & serve our athlete, and partner needs to land our innovations and key brand & commercial moments to unlock our collective potential.

Who we are looking for

We’re looking for a passionate and knowledgeable Partner Marketing lead to support our Soccer Specialty offense in North America.  To be considered for this role, you must be a consumer sport obsessed marketer, innovative thinker, a strategic business leader with results orientation, and a team-first collaborator.

As part of our North America Partner Marketing Sport Performance team, you will use your deep and authentic understanding of the NA soccer landscape across grassroots, college, professional leagues and key moments to deliver best in class marketing and consumer brand experiences.  This role will drive marketing excellence within the Soccer Performance Marketplace in North America. Reporting directly to the NA Sport Performance Director within Partner Marketing, you will be responsible for leading strategic plans that grow the brand and business in Soccer Specialty while creating deeper, lasting relationships with our athletes*.

Qualified candidates should have experience leading brand vision and planning, orchestrating full funnel marketing, partnering with athletes, leagues, and retailers, defining and activating seasonal plans. Your brand leadership should come from a comprehensive grasp of the Soccer Marketplace and grassroots, a passion for coming up with new and creative ideas that solve the needs of athletes, and the ability to spearhead multiple projects across a matrixed organization.

What you will work on

You will partner with our brand marketing and business partners and key strategic soccer retailers Nike wants to co-create the future of our business and sport community relationships.  You will author annual and seasonal soccer specialty marketing plans aligning brand and business priorities while we lead the industry.

You will work across global, geo, and cities to drive a robust concept map and key moments building new consumer experiences that accelerate soccer connections and business growth opportunities.

As the North America Partner Marketing Soccer Specialty Lead, you will:

• Obsess the Soccer Marketplace, Consumer and Partner Marketing opportunities

• Drive and deliver the annual North America Partner Marketing Soccer Specialty plan

• Oversee seasonal campaigns and product integration into programming (including but not limited to in-store marketing, digital marketing, and grassroots event activations across our key partners)

• Collaborate with Cross Functional brand & business teammates from concepts to execution, engaging with our key cross-functional teammates

• Partner with Brand and Sports Marketing to elevate athlete storytelling and athlete integration into partner programming and activations

• Support an end-to-end process to gain insight from consumers including sport trends and opportunities

• Support development of annual and seasonal programming plans

• Manage asset development and distribution across multiple channels

• Identify integrated opportunities and alignments between Brand Marketing and Business teams to build the strongest end-in-mind experience for the consumer across performance and culture

• Track and manage seasonal product sell-in to marketing campaign targets, results, learnings and recaps. 

Who you will work with

As the North America Partner Marketing Soccer Specialty Lead, you will report directly into the North America Sport Performance Partner Marketing Director.

In partnership with the Director, you will orchestrate the marketing offense that drives brand storytelling, fuels consumer demand, and builds authentic connections with soccer athletes, key retailers and communities.

You will collaborate with teammates across Nike to build more effective and efficient ways to connect with Soccer athletes across North America. Key internal and external partners include:

• NA Soccer Brand Marketing

• NA Soccer Specialty Sales & Merchandising

• NA Brand Planning & Operations

• NA Retail Marketing & EKINS

• NA Media

• NA Sports Marketing

• NA Communications (PR)

• NA Energy Marketing

• NA Brand Creative

• City Marketing Teams

• Agency & Production partners

What you bring

• Bachelor’s degree in Marketing, Business or closely related field or equivalent combination of e