Senior Manager, Field Marketing (m/f/x)

Yext (NYSE: YEXT) helps organizations build digital experiences across any channel on our open and composable platform. The Yext Digital Experience Platform collects and organizes content to deliver AI-led experiences for any organization’s customers, employees, or partners. For more than 15 years, thousands of companies worldwide have trusted Yext to create seamless customer experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints. Learn more at yext.com.

We are a team of innovators, strategic thinkers, and enthusiastic collaborators who care about making a difference in the world while building an outstanding culture in the process. We have consistently been named a Best Place to work in Technology by Fortune and Great Place to Work, as well a Best Workplace for Women!

The Marketing team at Yext is seeking a Senior Manager, Field Marketing, to lead its marketing efforts in Central Europe! In this role, you will craft and implement high-touch marketing plans that fuel awareness and drive customer and prospect engagement with target audiences. Aligning to the corporate campaign framework, you will partner closely with revenue leaders, global marketing peers, and additional key collaborators to land and expand programs that support quarterly sales and growth targets for Central Europe.

This role requires critical thinking, a customer-centric approach, experience across a broad range of marketing fields, and the ability to manage multiple projects simultaneously. Strong communication skills, executive presence, and cross-functional collaboration skills to influence senior leaders across a highly-matrixed organization is a requirement.

What You'll Do

• Define and lead the field marketing plan to meet the pipeline objectives, ensuring it is aligned with regional targets, global marketing strategy, and priority focuses
• Be responsible for the sales/marketing relationship, building and nurturing a trusted working partnership to over-communicate, influence, and gain alignment on marketing plans
• Ensure proper lead follow-up to move leads throughout the funnel, provide feedback loops, and continually optimise to achieve a range of targets
• Own and implement tactics such as events, email, mailers, ABM in alignment with and using global marketing initiatives and assets
• Execute regional events and partner with corporate events to deliver best-in-class field event programs, including running owned and sponsored events (in-person and virtual), and supporting internal events (revenue kick-off, customer advisory board, etc) where needed
• Work closely with the BDR, Sales, and Go To Market teams to ensure timely lead flow and follow-up during inbound and outbound activation
• Lead a small field marketing team focused on supporting campaign extensions, sales plays event activation, and localization review
• Manage the regional marketing budget to improve return on investment within your resource allocation
• Be the marketing ‘voice of the region’, creating a feedback loop with global partners on regional nuances, needs, and unique marketing opportunities for the region.
• Partner with content and localization marketing to ensure all content is accurate and resonates with local audiences
• Support and influence region-relevant content and media that engages and attracts new customers (customer stories, blog posts, white papers, press interviews, bylined articles, speaking opportunities, etc)
• Engage with partners and our partner organization to create opportunities to work together to expand the reach and impact of our campaigns
• Own metrics and reporting for all regional campaigns including lead generation, pipeline contribution, and awareness metrics.
• Establish repeatable templates, processes, and standard methodologies for field programs

What You Have:

• Bachelor’s Degree in related field 10+ years of experience in role or domain (regional marketing, integrated marketing, field marketing)
• 5+ years experience working in high tech, B2B Saas software or technology companies
• Experience building and managing B2B multi-channel marketing programs - including ABM, content, PR, product marketing, events, paid media, creative and performance tracking
• Capacity to handle individual contributor responsibilities in addition to people management responsibilities such as guiding, performance managing and mentoring a team
• Demonstrated success owning the strategy, framework, development and execution plans for major field marketing, demand generation, and executive programs
• Analytical approach with ability to use data to make decisions, continually optimize performance and determi