Director, Culture Events

Company Description

This role supports the VP, Culture Marketing in the development, management, and execution of Red Bull’s national Culture Marketing event approach. The Director, Events & Field Execution will continuously drive clear alignment between the Santa Monica (SaMo) Headquarters and all regional Culture Marketing teams in the US to ensure execution of events and projects remains innovative, inspiring, and held to a premium standard across all Culture Playgrounds.

Job Description

NATIONAL TIER 1 CULTURE EVENT PROJECT MANAGEMENT:

Production Lead for all Tier 1 events each calendar year:

Responsible for management and oversight of all Tier 1 project production budgets

Responsible for designing and generating revenue generation approach for all Tier 1 Projects

Design and facilitate the RFP process with Red Bull Purchasing team for all external vendors and partners

Hire, Contract, Onboard, Manage, and Pay all related external partners and vendors

Manage feasibility process for all potential venues, navigate contracting process with Legal and 3rd party vendors

Manage and Conduct After Action Reviews for each project

Manage an annualized vendor audit process to ensure fair market value and vendor capabilities.

FIELD STANDARDS AND PRACTICES

Standardize dept approach for coaching all Region teams in all executional topics, including:

• Event Production 101 Onboarding Process
• Project / Campaign management
• Feasibility / RFP processes
• Budget forecasting and Fiscal management
• Legal & Risk Management
• Production Partner vetting / Onboarding
• Ticket Campaign Strategies
• Revenue topics (ticketing, merchandising, partnerships, etc)
• KPI Setting / Reporting / Tracking / Recapping / Culture Net Maintenance
• Processes, Tools, & Templates

Manage all national standards and practices around compliance with our Global Sustainability mandates.

You will be the first point of contact for identified departmental execution issues to drive remediation efforts

Provide recommendations and guidance for regional Culture Marketing budgets and tactical investments

Optimize collaboration between SaMo and the regional Culture Marketing teams

Partner with the VP, Culture Marketing in the development of national/regional strategic partnerships that improve the consumer experience and event credibility

LEADERSHIP AND TEAM DESIGN

Mentor and guide regional Culture Marketing leads on performance management and KPI development

Support consistency and development of the department culture

Develop a future department structure recommendation, built to support our needs to ensure premium execution (Look Like #1) across our existing and future playground campaigns and projects.

Qualifications

Bachelor’s Degree required

8+ years’ experience within playground-relevant (Music/Dance) Event & Production Management

Experience leading production for large capacity / large budget events, ideally within Arena & Festival environments.

Experienced marketing operator with demonstrated success in prior roles

Experience building and leading revenue-generating schemes involving ticketing, merchandising, and partnerships

Experience, directly and indirectly, managing individuals and teams

Build relationships, work cross-functionally, and foster teamwork

Experience working within a professional work environment of national, if not global, scope

Strong planning and project management competencies, including budget management skills

In-depth knowledge of youth and professional sports and event management

Excellent strategic thinking skills

Highly motivated self-starter with high standards of work performance

Fluency in English; additional language skills (particularly Spanish) an advantage

Additional Information

The base salary range for this position is $136,895 to $151,305 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employmen