Business Development Manager

Requisition ID: 34977 

Join our family and share the story of D.G. Yuengling & Son, Inc. (DGY) and what makes us unique as America’s Oldest Brewery.  We are family owned and operated since 1829 and have a strong culture and history of perseverance and grit. We are seeking a strong champion of our company and our brands. The Business Development role is a strategically aligned position primarily tasked with ownership of all processes and applications for new market expansions, mergers and acquisitions of wholesalers, terminations and appointments. This role will be critical to facilitate the complexity and coordination of launch tasks between DGY and Molson Coors which includes the first pass at the Demand Plan Forecast for new territories. Ownership of the initial Demand Plan Forecast is paramount because it establishes a baseline revenue target from which all other company budgets are derived. This role will influence the Sales Leadership Team to ensure proper engagement and alignment of company strategies at all levels. The Business Development position will also work cross-functionally with Leadership Team and Zone Managers in focus markets as needed to assist in the achievement of company Sales Strategies and execution objectives. Business Development will also play a key role in modeling, teaching, and driving the Partnership Vision with entire team and external partners. 

 

Essential Duties and Responsibilities:

 

New Market Expansion Market Strategies and Business Plan Management  

• Help identify opportunities, develop plans aligned with strategy and lead process of TYC Territory expansion and new Business opportunities
• Direct involvement, under Sales Leadership Team direction, in the development, approval and execution of business planning in new markets, aligned with Sales and Marketing strategies. Included in this but not limited to securing minimum financial commitments, manpower commitments, Business Plan budgeting, pricing strategy recommendations, national account coordination, retail programming and execution tactics
• Responsible for “score carding” activity against the new market business plans, and where necessary, work with Leadership Team and Zone Manager to suggest corrective action, after documenting underperformance or non-compliance
• Responsible for creation, completion as well as communication and presentation of a complete recap of all elements of new market expansion, starting from the initial plan, to the rollout results and finally an 18-24 month recap of results vs plans
• Develop and communicate key learnings from each new market rollout to continually improve process in strategic alignment with Sales and Marketing plans

 

Distributor Consolidation Execution and Network Strategies

• Own and oversee all aspects of the distributor consolidation process including ownership of the contractual and transfer policy obligations.
• Accountable to communicate all new distributor information
• Become knowledgeable in all appropriate state laws/regulations as they pertain to the company’s business execution
• Schedule and conduct wholesaler interviews and coordinate all timelines for the application and approval process. Make recommendations to Leadership Team for wholesaler approval
• Communicate internally with all related departments, working side by side Leadership Team regarding the status and timing of expansion/consolidation, as well as with the appropriate Zone Manager
• Notify both appointed and non-appointed wholesalers, and return all confidential information in a timely fashion
• Effectively communicate with appointed wholesalers for the timely completion of all business plans, programs, beer shipments, and all other necessary processes associated with new or consolidated market development
• Oversee the process and adherence to the Transfer Policy in the case of consolidation as well as all contractu