Freelance Content Creator, India

<h3>About us</h3><p>Go City is transforming the way people see and experience the world's greatest destinations. We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.<br/>Backed by highly successful Private Equity firm Exponent and headquartered in Soho, London with a team of over 190 the business is highly profitable with over 3 million+ customers globally. We have ambitious plans to leverage these capabilities to drive the business' continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem solving individuals to join their transformation and make their mark on our future.<br/>We listen to our customers, our partners and our team, to help improve our business every day. And that's where you come in! For more information and a sneak at our product take a look at <a href="http://www.gocity.com" rel="nofollow noreferrer noopener">www.gocity.com</a></p><h3>About the role</h3><p><strong>Content Creator- Freelance<br/></strong><strong>India based – preferably Gurugram/Delhi (hybrid)<br/></strong><strong>Reports to the Commercial Analytics Manager, APAC</strong></p><p></p><h3>Summary</h3><p>Go City is the largest multi-attraction pass business in the world, operating in 35+ cities, 17 countries and 5 continents. Our growing teams in London, Boston, New York, and Singapore help millions of sightseers enjoy new cities, discovering incredible attractions, tours, experiences, activities whilst making great savings. In the past two years, the business has seen rapid growth in demand for the product across the US and Europe. Sightseers love the budget certainty, greater choice, on-the-ground flexibility, and overall value our multi-attraction passes deliver. Our products include The London Pass® and New York Pass®.</p><p>Go City is expanding into Asia, and through our marketing and customer acquisition of APAC-region customers travelling globally. We’re looking for an entrepreneurial marketing talent to join the Singapore team and play a key role in this rapid, exciting expansion.</p><h3>What will you be responsible for /helping us to do? </h3><ul> <li>This role will consist of assisting the marketing team in promoting our sightseeing brand and products to Indian Customers/Travelers.</li> <li>Create, curate, and manage content for the blog and social channels including but not limited to meta, Twitter, LinkedIn, etc.</li> <li>Track and evaluate the impact of social and content initiatives and optimize for upcoming posts.</li> <li>Research, produce and curate SEO editorial content in the form of blog posts in English suited for Indians.</li> <li>Localize existing blogs/article content from English to Indianized English (Right words that Indian speak English).</li> <li>Ad hoc marketing tasks such as assist with influencer campaign management.</li> <li>Basic to intermediate knowledge of digital marketing.</li> <li>Websites include: <a href="https://gocity.com/en-us" rel="nofollow noreferrer noopener">https://gocity.com/en-us</a>, <a href="https://www.londonpass.com/" rel="nofollow noreferrer noopener">https://www.londonpass.com/</a>, <a href="https://newyorkpass.com/" rel="nofollow noreferrer noopener">https://newyorkpass.com/</a>, <a href="https://parispass.com/en-us" rel="nofollow noreferrer noopener">https://parispass.com/en-us</a> </li> </ul><p><a href="https://parispass.com/en-us" rel="nofollow noreferrer noopener"></a></p><h3>What skills do you have that are essential in this role?</h3><p><em>Essential</em></p><ul> <li>At least 2 years of experience in writing website content or blog articles in English suited for India market.</li> <li>Fluency in written English is mandatory and required.</li> <li>Has a comprehensive understanding and interest in the cultural nuances and audiences of India’s Travel market.</li> <li>Able to write, translate and proofread good marketing copy for native audiences in India.</li> <li>Able to converse and communicate efficiently in English.</li> <li>Knowledge in search engine optimization (SEO) and search engine marketing (SEM) is a plus.</li> </ul><p><em>Desired Personality Traits</em></p><ul> <li>You’re an entrepreneurial self-starter with the ability to hit the ground running.</li> <li>You’re detail-oriented and creative.</li> <li> You're enthusiastic, willing to learn and have a positive mindset.</li> <li> You’re attentive, smart, a quick thinker and a problem solver.</li> <li> You learn quickly and adapt to changes easily.</li> <li> You enjoy working independently and not being micro-managed (we're all adults!)</li> <li> You enjoy working from home because this is a remote position.</li> </ul>