Senior Brand Manager Kiri (Retail) W/M

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
 

#IWorkForAllForGood

 

LOCATION AND START DATE

Permanent contract to be filled as soon as possible
Location: Suresnes (92) – Bel Group headquarters

ABOUT KIRI® 

KIRI is largely known for its square cheese portion conveying a moment of kindness to kids, families and adults. Yet depending on the geographies, its consumers, usages and product portfolio vary significantly!  

MISSION 

Within the KIRI Global Brand Team, you will contribute to define KIRI’s 5-year business plan, building the innovation/renovation strategy & fueling the pipeline with a specific focus on Europe and Middle-East. 

You will lead innovation / renovation projects from pre-exploration to post-launch, in strong partnership with countries, R&D and factories and as an advocate for consumers. 

You will contribute to reaching 6.5% Bel innovation rate.  

You will report to the Global Head of Kiri innovation and manage a junior brand manager. 

DETAILED RESPONSIBILITIES 

Market dynamics 

• Understand consumer and customers needs and category in key markets 

• Understand business challenges & opportunities of the Key countries you will work with 

• Benchmark products against key competitors and inspiring brands 

• Recommend new business opportunities based on strong insights  

Portfolio & brand strategy 

• Contribute to the brand strategic plan in collaboration with the major local markets 

• Inspire and co-build w/ countries the portfolio strategy on the ranges you oversee 

• Define the innovation pipeline for the brand in collaboration with our local markets  

• Collaborate with industrial teams to ensure feasibility 

Positive inno-reno 

• Lead cross-functional inno-reno projects to ensure on time and in full delivery, as planned in the Brand business plan, by a customer-first mindset and by building a strong partnership with SI, R&D and plant teams 

• Get key countries full commitment to ensure project execution 

• Validate stage gates, resource allocations and project shifts in Brand Development committees. 

• Challenge and approve innovation & renovation countries’ requests, ensuring the strategic relevance of the requests, always encouraging possible synergies and guaranteeing the P&L outcomes 

• Manage innovation budget (consulting, design agencies, research agencies) for your scope 

Team management 

• Manage 1 junior brand manager and one shared intern  

• Assign projects and missions to upskill the team