Head of Product Marketing Business AI

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Artificial Intelligence (AI) is one of the most transformational technologies of our time for businesses. SAP embeds AI across its entire product portfolio and for every business function to help our customers run better, faster, and smarter. It's what we call Business AI. With Generative AI, SAP is helping our customers and partners leverage AI-driven business benefits. AI is embedded in our business applications from day one, allowing organizations to streamline operations, enhance decision-making, and create entirely new business opportunities. And with Joule, our generative AI copilot, everyone in the organization can get work done faster and more efficiently, asking Joule questions right in natural language and in the flow of their work.

To accelerate the impact of SAP Business AI, we are seeking a Head of Product Marketing  Business AI to define and lead the product marketing strategy for SAP’s AI portfolio. This is a people manager role, responsible for guiding a team of high-performing product marketers and working cross-functionally across product, sales, and corporate marketing to establish SAP as a leader in AI-powered solutions.

The Role:

As a Product Leader, you will be at the forefront of SAP’s Business AI strategy and product innovation overseeing all aspects of Product Marketing for Business AI. You will be responsible for driving core content, adoption, thought leadership, and business impact across SAP’s Business AI offerings. Your focus will be on crafting compelling narratives and content as well as powerful messaging and storytelling across all channels, partnering with Product Management and Engineering to influence product direction based on customer and market insights.

In this role, you will:

• Lead and develop a team of product marketing professionals to deliver high-impact marketing strategies, content and marketing initiatives for SAP Business AI.
• Define and execute end-to-end marketing strategies for SAP’s AI-powered solutions, including positioning, messaging, narrative, core content and influence/participate in commercialization strategies and communications.
• Establish clear value propositions for Business AI portfolio, ensuring alignment across SAP’s solution areas and product teams. Be deeply curious about market competition to craft a differentiated positioning.
• Partner closely with Product Management to influence product development based on market insights, customer needs, and competitive trends.
• Own SAP Business AI’s launch strategy, including product disclosure positioning, messaging frameworks, and integrated marketing campaigns to drive adoption and growth.
• Collaborate with SAP’s Corporate Marketing, Communications, and Field Marketing teams to activate AI messaging across all marketing channels including website, events, and campaigns, among others.
• Represent SAP as a thought leader in AI, engaging with customers, partners, analysts, and the broader industry to shape market perception and drive demand.
• Lead cross-functional initiatives across sales, enablement, and customer success to ensure strong execution of go-to-market plans.
• Measure and track business impact and market adoption, refining strategies based on data-driven insights.

Experience & Skills:

• Proven experience leading Product Marketing teams, crafting compelling narratives, messaging and positioning for a complex product portfolio.
• Deep understanding of AI technologies and enterprise software, with the ability to translate technical innovations into business value.
• Strong leadership experience, including direct peo