Director, Media Operations

Director, Media Operations 

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Who We Are

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach – leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let’s redefine what’s possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access (“CMG”), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.

• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.

• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

Job Summary

The Director, Media Operations will serve as the business product owner, managing all media operations functions for commercial and non-commercial business units, while  stewarding media and social strategy and planning for non-marketing organizations such as US Medical, Government and Patient Advocacy, Customer Engagement (CE) and Corporate Communications, ensuring alignment with organizational goals and maximizing engagement across different audiences. This role will also be responsible for organization-wide operational excellence through the application of expert media operations knowledge and the execution of critical media operations functions. This individual will work in partnership with all global business operations teams, and commercial, medical and governance teams, and will be solely responsible for managing all distinct areas of media operations: process management, asset trafficking, media data operations, and organic social media.

Key Responsibilities

• Oversee enterprise media operations functions, including allocation of work volume across teams and team members, organization of tasks by brand or therapeutic area, and management of all functions for program / process management, asset trafficking, media data operations, and organic social media.

• Act as the business product owner, overseeing the execution of media and social strategies to support non-marketing organizations such as US Medical, Government and Patient Advocacy, and Corporate Communications.

• Work in close collaboration with the Director, Media Process Architect to evaluate new structures, processes, tools, automations or documentation to improve the speed, effectiveness, safety, training, and successful adoption of our media operations.

• Lead non-commercial strategic planning and alignment efforts to ensure media and social initiatives effectively engage audiences while advancing the objectives of non-commercial organizational stakeholders.

• Act as the key bridge from marketing teams, and from respective medical, government affairs, corporate communications, and PR teams to media operations, in accordance with compliance and regulatory practices which mandate independent handling of commercial and non-commercial media strategies.

• Partner closely with brand marketing teams and the digital marketing office to translate brand-level and enterp