Director, HCP Marketing (US, Rare Disease)

Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.

 

Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people's capabilities.

 

But our journey is far from complete! In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets.

 

As we continue to grow, we are seeking a Director, HCP Marketing, to join the US Pharmaceuticals team.

 

 

Scope of the role:

 

The Director of HCP Marketing will support the development of healthcare professional (HCP) marketing strategy and execution to support the successful US launch of LYNAVOY. This role is accountable for ensuring launch readiness, driving awareness and adoption, and establishing a compelling and compliant value proposition with target HCP audiences.

 

The Director will partner closely with the Senior Director, HCP Marketing, as well as with Omnichannel & Digital Marketing Director, Sales, Medical Affairs, Market Access, Regulatory, Analytics, and Compliance to translate brand strategy into high impact HCP engagement across personal, non-personal, and educational channels throughout pre-launch, launch, and post-launch phases.

 

This individual will collaborate in defining the Brand Strategy and will ensure full consistency with HCP Marketing  positioning and messaging adopted in personal channels.  The Director will also collaborate with the Senior Director, Consumer Marketing, to translate HCP educational messaging into patient talking points.

 

Your key responsibilities:

 

HCP Marketing Strategy & Launch Execution

• Work with HCP marketing lead to define LYNAVOY brand strategy and launch milestones, in particular for peer-to-peer and medical education activities
• Co-create future LYNAVOY Annual Brand Plan with the other Marketing functions, including accountability for strategic direction, tactical planning, and budget management
• Translate market research, field intelligence, and customer insights into actionable HCP promotional strategies
• Define KPIs to track success of owned marketing activities

 

HCP Promotion & Field Enablement

• Lead development of peer-to-peer promotional materials, including promotional medical education events such as speaker training, congress symposia, product theatre
• Partner closely with Sales leadership and Sales Training to ensure effective rollout and execution of  speaker bureau-related promotional initiatives
• Drive clear, compliant and timely field communications to ensure successful implementation of field-based programs

 

Congress, Education & Thought Leader Engagement

• Lead national and regional congress strategy and execution, including messaging, materials, and on-site activation
• Develop and execute a comprehensive HCP education strategy, including peer-to-peer programs and promotional medical education
• Build and manage speaker programs, including faculty identification, training, content development, and performance monitoring
• Develop structured engagement plans with national and regional thought leaders aligned to launch priorities

 

Cross Functional & Compliance Leadership

• Act as a key connector across other Marketing Functions, Medical Affairs, Sales, Market Access, and Analytics, for owned activities
• Ensure all owned promotional activities meet regulatory, legal, and compliance requirements and reflect the highest ethic