APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

POSITION SPECIFICS

Penn State Intercollegiate Athletics is hiring a Deputy Athletic Director for Strategic Engagement & Brand Advancement to lead branding, marketing, and athlete-focused initiatives for one of the most visible brands in college sports. This executive leader will oversee creative strategy, social media, and Penn State’s content platforms while driving storytelling around the expanding ROAR+ membership and building out the Penn State Brand Academy to empower student-athletes in the NIL era. The role will also provide sport administration leadership and play a key role on the department’s executive team.

Key Responsibilities

• Lead strategic storytelling, branding, and fan engagement campaigns for department-wide initiatives, highlighting significance for fans, athletes, and the broader community.
• Oversee the Marketing, Social Media, Creative Services, and Branding teams, ensuring consistency, creativity, and alignment with institutional values across all platforms.
• Serve as the primary architect of ROAR+ and the Penn State Brand Academy, developing innovative athlete branding content, NIL education resources, and platforms to enhance student-athlete visibility and value.
• Develop and implement strategies to increase ROAR+ memberships, content engagement, and the overall digital brand footprint of Penn State Athletics.
• Partner with internal stakeholders to execute cross-functional campaigns that elevate the Penn State Athletics brand, support capital initiatives, and amplify award and recognition efforts.
• Provide sport administration for assigned programs, ensuring holistic support for coaching staffs, student-athletes, and competitive success.
• Contribute to the department’s approach to national issues in collegiate athletics, including NIL evolution, athlete branding opportunities, and collaborating to support revenue generation.

Qualifications

• Bachelor’s degree required, Master’s preferred.
• At least 10 years of senior leadership experience in intercollegiate athletics, branding, marketing, digital engagement, or external relations.
• Demonstrated success in leading high-performing teams and executing brand, content, and digital strategies at the Power Five level.
• Proven ability to develop and implement innovative athlete branding