Senior Manager, Category Strategic Insights & Tools, Advanced Hydration

Job Description Summary:

The Sr. Manager, Strategic Insights & Tools will support the Category Strategy & Insights team in developing and automating best‑in‑class analytics and insights for the Advanced Hydration division at The Coca-Cola Company. This role will focus on building out best-in-class insights for the Flavored Water, Hydration Enhancer & Premium Water Categories. They will partner with Sales, Marketing, Commercial, and Strategy to deliver actionable insights, support ad‑hoc requests, and create clear, compelling presentations for stakeholders. This role will report to the Director of Strategic Insights & Tools.

 RESPONSIBILITIES:

• Become the Category Expert for the Premium Water, Flavored Water & Hydration Enhancer Categories, with a focus on support for Coca-Cola Brands (Smartwater, VitaminWater, BODYARMOR Sportwater, Powerade PowerWater)
• Partner with key stakeholders in Sales, Marketing, Commercial and Strategy to analyze data, develop insights that align with company objectives
• Create Excel Based tools that align with company objectives (ex: Innovation Tracking, Competitive Analysis, Brand Deep-Dives).
• Demonstrated ability to create high quality PowerPoint presentations and deliver clear, engaging presentations. 
• Strong understanding of Sales, Shopper Panel & Consumer Insights data and how to leverage insights. Ability to leverage various data sources into actionable insights to support decision-making processes
• Share pertinent & thorough updates supporting new technology, reporting capabilities, system developments, and enhancements.
  
   

REQUIREMENTS:

• Bachelor's degree required
• 5+ years relevant CPG Insights or Analytical Experience
• Hybrid model at Atlanta office required (3 days in-office)
• Advanced Excel (with experience presenting data models required) and PowerPoint
• Team player with exceptional leadership, communication, and collaboration skills
• Demonstrated business acumen, attention to detail, and time‑management abilities
• Experience building reports using POS and syndicated data sources (e.g., Nielsen, Circana)
  
   

PREFERRED:

• Experience leveraging insights tools and platforms (e.g., Kantar, Mintel, PlacerAI, Euromonitor)

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Collaborative Leadership, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model

Pay Range:

$139,600 - $157,900

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

April 12, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behavi