Director, Strategy

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Director, Strategy

As part of Zeta’s Audience Intelligence Platform’s (AIP) Strategy team you will contribute to and lead work with Fortune 2000 marketers, both pre-sale and post-sale, to help them optimize marketing strategies and tactics with a focus on digital channels. Using your analytical skills and digital marketing experience, you will help these world-class clients design and execute omni-channel marketing and measurement campaigns to drive better marketing ROI. In addition, the Director will develop, create, train and evangelize new and existing digital strategy offerings throughout Zeta. 

You understand what it means to be customer-obsessed and are passionate about developing best-in-class relevant, measurable customer experiences. You have a broad understanding of the digital marketing ecosystem. You can display a solid understanding of industry trends, best practices, performance insights, delivery platforms, and program strategies across email, display and/or social media that can best address common marketing challenges. 

You have experience consulting strategic solutions within matrixed environments and know how to approach solving business problems in a structured way. You exhibit poise and confidence in front of senior clients and can articulate complex ideas with clarity. You're a capable PowerPoint user who can work with product marketing resources to create best in class materials and can deliver a presentation with skill. 


Responsibilities 

• Strategic consultation: Seek to understand the Client’s business problems and be a trusted strategic advisor to internal teams and clients alike by providing strategic marketing insights, drawing upon the full scope of Zeta marketing services, strategic and analytic consulting expertise, data and technology to solve clients' core business challenges.
• Account expansion: Helping to identify opportunities for growth with existing clients in partnership with the Client Development lead. A key focus on expansion from a single channel campaign into an omni-channel program.
• Business development: As the strategic advisor, you will be tasked with supporting the Business Development team as a client facing resource to build credibility with Zeta’s solutions and the efficacy of our results
• Client interface: A large part of this role will involve presenting and selling ideas to our client in partnership with the Client and Business development teams. High-quality presentation and idea articulation skills are a must. Design and deliver new workflows, tests, and POCs for clients as well as make recommendations for new use cases and identify opportunities for growth.  Participate in the creation and delivery of customer presentations (QBRs, Pitches, etc.) as well as and leading the client-facing demos of the Opportunity Explorer and Data Cloud Platforms
• Digital marketing strategy and tactical guidance: Work with clients to develop, measure and optimize the performance of customer marketing programs across email, mobile, web, social media, and other digital marketing channels.
• Measurement - Familiarity with marketing measurement solutions such as incrementality, multi-touch attribution, media mix modeling, etc. and the ability to help guide internal conversations and client conversations in the initial stages.
• Thought leadership and innovation: Help clients and internal teams understand emerging digital marketing trends, apply best practices and pursue innovations in digital marketing. Foster deep relationships with the client’s technical teams and respect from their commercial organizations
• Internal Coordination: Establish & maintain internal relationships with adjoining teams to ensure seamless external exper