Sr Communications Specialist

Kaweah Health is a publicly owned, community healthcare organization that provides comprehensive health services to the greater Visalia area in central California. With more than 5,000 employees, Kaweah Health provides state-of-the-art medicine and high-quality preventive services in our acute care hospital, specialized health centers and clinics. Our eight-campus healthcare district has 613 beds and offers comprehensive health services across a broad continuum of care.   

It takes a special person to work for Kaweah Health. We serve a region where the needs are great, which makes the rewards even greater. Every day, we care for people facing unique challenges and in need of healing. Throughout it all, our focus is to make a difference, and we do — in the health of our patients, our loved ones, and our community.

Benefits Eligible

Full-Time Benefit Eligible

Work Shift

Day - 8 Hour or less Shift (United States of America)

Department

8630 Marketing

This position works closely with the Director of Marketing & Media Relations and staff leadership/personnel within Kaweah Health to research and develop internal communication strategies and plans that will enhance the vision and goals of the company and the system as a whole. In addition, oversees writing for communication projects from concept to completion. This is accomplished by planning, developing, implementing and evaluating marketing and communication programs for hospital products and services.

QUALIFICATIONS

Education
Required: Bachelor’s degree in Journalism, Advertising, Public Relations, Marketing or a related field.


Experience
Required:

Five years of industry experience or equivalent work experience.

Copy writing, editing, planning, and presentation experience.


Knowledge/Skills/Abilities
Bilingual in Spanish preferred.

Must be highly organized, with a strong ability to juggle multiple projects in a fast-paced environment.

If assigned to Social Media:  Is proficient in use of social media platforms and software such as: Facebook, Instagram, Pinterest, X (formerly Twitter), Sprout Social, Reputation Management, FB live events, podcasts and other online platforms. 

JOB RESPONSIBILITIES

Essential

Participates in the overall development of Marketing’s strategic marketing plan.

Development and implementation of strategic communications plans for specific service lines. Communication plans for specific service lines will be developed, in alignment with the Kaweah Health goals, and reviewed regularly.

Participates in the development of the Marketing budget based on the strategic marketing plan. Helps to maintain that dollar amount by managing communication projects and by managing budget dollars allotted.

Oversees the development of service-line communication plans to meet strategic business goals through prudent management of the following activities and resources:

Employee and physician communication: Writes and implements communication materials for Kaweah Health’s internal newsletters, hospital bulletin boards, website, and other internal communication vehicles.

Service-line communication: Assists service lines with communication-related projects by writing content for necessary collateral materials.

Department-specific communications: Provides support by developing communication materials to support administration, the charitable foundation, the guild, human resources and other departments as necessary.

Media Relations: Periodically assists the Director or other Senior specialists on media inquiries for patient information and medical resource interviews in conjunction with network media relations representative and coordinates community requests for tours, assistance, etc. Regularly posts Kaweah Health events on media partner websites.

Works closely with network marketing and communications personnel to share resources and avoid duplication of efforts.

Shares the responsibility of writing website content and assists with the management of content and overall aesthetics of the Kaweah Health websites and intranet. This includes keeping all information on Kaweah Health events and support groups up-to-date on Kaweah Health websites, and intranet.

Serves as a copywriter for internal marketing and advertising projects including, but not limited to, on-hold messages, brochures, and fliers. Additionally, assist Senior Communication Specialists in copywriting and copyediting of external publications.

Assists in ensuring that all materials written to support internal and external marketing and advertising efforts including, but not limited to print, web, graphics, or videos communicatio