Manager, Field Marketing

Skillable is a 100% remote and virtual tech company that’s modernizing the world of training. Come share your professional magic with highly talented, driven and fun colleagues who believe in the power of “skilling.” Experience what a true team focused on doing the right thing feels like! 

Our people and talent are what make us great and fun! We work together to create amazing solutions and experiences for our customers and their clients. We utilize our employees’ personal strengths to help our company grow and ensure our team is living their best, authentic life. We don’t just share our appreciation for our team members once a year with a branded mug—it’s shared on a daily basis. Our remote work environment blends the demands of work and life without the added pressure of commuting or feeling guilty about leaving early to visit the dentist. 

Come work with us and learn what teamwork and integrity blended with an emphasis on well-being and balance can do for your career! 

The Manager, Field Marketing is responsible for overseeing all Skillable events (online and in-person), logistics, and execution including analyzing ROI to continuously evolve the event experience. They will partner with key stakeholders to ensure delivery of world-class messaging and experiences that align with Skillable’s audience and objectives. Own the plan, execution and optimization of  Skillable's field marketing strategy to create impactful, memorable experiences that drive brand awareness, engagement, and lead generation

Responsibilities

• Lead the entire event strategy efforts for lead generation and customer engagement at events including the planning and development of necessary promotional materials, setting up lead capture system, and identifying key target audiences. 

• Plan and execute a range of field marketing initiatives, including live events, tradeshows, executive events, customer conference and experiential marketing campaigns that align with the company’s overall marketing objectives. 

• Oversee all logistics, coordination, and on-site management of events and tradeshows. Ensure seamless execution, from pre-event planning to post-event follow-up. 

• Work closely with sales, product, and marketing teams to align event strategies with business goals and sales objectives. 

• Collaborate with regional team members within Revenue and Product to ensure appropriate tactical and strategic engagement of current, potential and former customers. 

• Ensure brand consistency and awareness across all field marketing activities, ensuring that messaging, booth design, promotional materials, and overall event experience align with company values and standards. 

• Manage event budgets effectively, ensuring that all events are executed within budget while maximizing ROI. 

• Regularly report and analyze the effectiveness of field marketing campaigns. Provide post-event summaries, including key metrics such as lead generation, attendance, and engagement, in addition to key learnings. 

• Build and maintain strong relationships with vendors, event organizers, and industry partners to ensure smooth execution of events. 

• Manage, coach, and mentor a small team of event and field marketing professionals to ensure productive performance and talent pipeline growth within the department and broader business division. 

• Identify, c