Channel Manager, TikTok & Instagram, LA

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When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

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Your New Role…

We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

We are CNN. The world's most essential and engaging source of digital news. We are in the midst of a rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. We are seeking a Channel Manager, TikTok & Instagram to lead the editorial, creative, and strategic development of our TikTok & Instagram presence across one or more flagship news channels. This role is responsible for growing audience reach and engagement across TikTok and Instagram while driving innovation in content strategy, format testing, and platform-native storytelling. This is a highly cross-functional role, working closely with editorial, video, newsgathering, creative, growth marketing and analytics teams. The ideal candidate is a deeply platform-native thinker with strong editorial instincts, proven leadership capabilities, and a passion for using both TikTok and Instagram to build habit-forming, mission-aligned video experiences.
 

Your Role Accountabilities…

Channel Strategy & Growth

• Develop and execute a TikTok and Instagram-first content strategy and audience development tactics that grow engagements, followers, video views and improves monetization potential.

• Build and iterate repeatable, habit-forming content strategies, including video formats and best practices that improve content performance and drive long-term engagement.

• Own and manage all publishing workflows, including scheduling, packaging, and optimization for search and discovery algorithms.

Editorial & Creative Support

• Write, edit, and optimize video titles, descriptions, and thumbnails using SEO best practices to maximize visibility and click-through performance. This role will be responsible for owning publishing to TikTok and Instagram during their shift.

• Oversee content adaptation and packaging for TikTok and Instagram with a strong editorial eye and understanding of platform-native storytelling.

• Oversee rigorous quality control of TikTok and Instagram content to ensure it meets accessibility, clarity, and tone standards.

Data-Driven Strategy & Performance Optimization

• Lead TikTok and Instagram analytics and performance tracking in partnership with the data team, identifying key trends, platform shifts, and viewer behaviors to optimize future strategy.

• Set, track, and communicate progress against KPIs to internal stakeholders.

• Collaborate with the data and research teams as well as audience strategy leadership to interpret findings and translate insights into actionable programming decisions. Innovation & Cross-Functional Collaboration

• Serve as a testbed for new formats, talent, and content pilots that can inform broader digital video and O&O content strategies.

• Collaborate with platform editorial and product partners at TikTok and Meta to maximize support, visibility, and partnership opportunities.

Team Leadership & Cross-Team Coordination

• Collaborate deeply with digital video producers and editors.

• Act as primary point of con