Director Sales & Marketing

At SentryWorld, we believe the heart of our business is the people we serve and the relationships we build. That’s why we are committed to delivering the best services and experiences possible. SentryWorld is now looking for a Director of Marketing and Sales on-site in Stevens Point WI who can take our efforts to the next level. If you enjoy using your strategic oversight to maximize business impact, we want to hear from you!

We invite you to explore the opportunities that await you at SentryWorld.

What You'll Do                                               

As the Director of Marketing and Sales you will oversee the sales and marketing efforts for SentryWorld and its several internal departments. This includes partnering with all departments to set and deploy the business strategies to maximize revenue and meet objectives.  In addition you will:

• Responsible for the creation, implementation and execution of the sales and marketing annual plan
• Create and implement short and long-term marketing strategies to meet sales team goals
• Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel/facility performance.
• Acts as a strategic partner and collaborate extensively with multiple business areas to direct and implement sales and marketing initiatives
• Actively seek new business using marketing campaigns, e-commerce, site visits and other sales methods
• Generate new business in key market segments while also maintaining strong relationships with repeat customers.   
• Manage and maintain group pace reports and projections
• Manage sales team’s production and overall performance 
• Proactively address internal and external issues and oversees process improvements
• Collaborate with the Sentry Insurance internal marketing department to develop and implement effective marketing campaigns and materials to generate continual growth.
• Maintain continual awareness of industry trends, customer and competitor activity including pricing and research strategy to help achieve business results
• Attend community, local, state, and regional events to promote Sentry Services facilities and establish and build relationships to develop potential sales opportunities

What it Takes

• Bachelor’s degree or equivalent work experience
• 5+ years of Marketing and Sales experience required with Hospitality Marketing and Sales experience with an independent resort preferred
• Excellent customer service and leadership skills
• Ability to work effectively under time constraints while meeting deadlines
• Strong verbal and written communication skills to frequently negotiate, sell & influence existing and potential clients
• Strong organizational and presentation skills
• Work extended/non-standard hours including nights, weekends and holidays as needed
• Ability to meet limited travel requirements as needed

What You'll Receive

Below are some benefits that you’ll receive.

• Competitive compensation to reward you for your hard work every day
• Generous Paid-Time Off Plan for you to enjoy time out of the office
• 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help fund your future
• Group Medical, Dental, Vision and Life insurance to encourage a healthy lifestyle
• Pretax Dependent Care and Health Expense Reimbursement Accounts to ease taxes on health spending
• Extensive Work-Life Resources to lend a helping hand
• Volunteer Time Off so you can dedicate time to the community
• Sentry Foundation gift matching program to encourage charitable giving

Who You’ll Want to Contact

Dan Hendrickson

DANIEL.HENDRICKSON@SENTRY.COM

About SentryWorld

SentryWorld is the hospitality component of our business and is a tribute to our roots in the community of Stevens Point, Wisconsin. Since the early 1980s, it’s served as a celebration of the city, state, region, and people who made it possible.

SentryWorld offers numerous ways to play, engage, and relax. It stands as a beacon in Wisconsin’s burgeoning golf community as a world-class, award-winning, 18-hole public golf course.

SentryWorld also features banquet facilities, a sports complex, and two restaurants—Muse at Sentry and PJ’s – SentryWorld, all located on the campus of the Sentry home office. Our latest addition, The Inn at SentryWorld, is a 64-room, upscale boutique hotel located just off the 18th-hole fairway of the golf course.

To help serve these operations, we employ a versatile staff to help make the experience as memorable as possible for our guests. Our associates brin