Director of Social

About the Role

As Director of Social at Chime, you’ll define how our brand lives in culture — and lead the team that brings that vision to life. Your role extends beyond content creation; you'll align our social media efforts with the company's broader marketing goals, ensuring we capture attention, and drive engagement. Harnessing data-driven insights, your leadership will refine and elevate our approach, building on Chime’s recent acclaim as one of TIME's World's Best Brands of 2024, and pushing the boundaries of how a banking app connects with its community.

The base salary offered for this role and level of experience will begin at $168,570 and up to $238,900. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Own and evolve Chime’s social media vision and strategy, ensuring it aligns with brand and business goals while pushing creative boundaries across platforms.
• Lead the day-to-day execution of social campaigns across Instagram, TikTok, YouTube, X, Facebook, Threads and emerging platforms — balancing always-on content with tentpole moments.
• Mentor and empower a team of social strategists, providing clear direction, fostering creativity, and championing their growth and development.
• Translate insights into action — use data, cultural trends, and audience behavior to shape content strategies, inform campaign direction, and continually optimize performance.
• Act as the brand’s real-time voice — leading how Chime shows up in trending moments, cultural conversations, and community dialogue.
• Be the driving force behind creative risk-taking and innovation, staying ahead of platform updates, content formats, and creator partnerships to keep Chime at the forefront of social and culture.

To thrive in this role, you have

• 10+ years of experience in social media marketing, brand strategy, or digital content, with 5+ years leading high-performing teams in a fast-paced, creative environment.
• Proven success developing and scaling multi-channel social media strategies across platforms like Instagram, TikTok, and YouTube, with a strong comprehension of emerging channels.
• Deep knowledge of social-first storytelling, content trends, platform algorithms, and cultural moments — with a track record of building culturally relevant and high-performing content.
• Strong cross-functional collaborator, experienced in partnering with Creative, Brand, Product Marketing, Compliance, and Growth teams to deliver integrated campaigns.
• Highly data-literate and performance-driven, with experience setting KPIs, using social analytics and insights to optimize strategy, and communicating results to leadership.
• Exceptional communication and leadership skills, with a passion for mentoring and developing talent and building inclusive, creative team cultures.
• A curious mind that spots emerging trends early — and a proactive spirit with a bias for action.

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that basic banking services should be helpful, transparent, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. 

We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, ser