Director, Creative Content

Location: Louisville, KY, US

Careers that unlock the magic of human connection  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes!  

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!  

The salary range for this role, based in Kentucky is $146,148.00 to $182,685.00 The range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position. 

Role Purpose

The Creative Content Director will lead and oversee the strategic development and execution of creative content for North American Distillers for the following brands: Jeffersons, Rabbit hole, TX and Smooth Ambler. The Creative Content Director must be able to translate business needs into powerful creative executions with a core focus on the US market, expanding over time into other international markets.. This role will lead a dedicated team of creative professionals and work with internal cross-functional teams and external agency partners to ensure our creative supports our overall brand strategy, achieves business objectives, and is delivered through a customer-centric approach.

Key Accountability

- Strategy & Insights:

• Working with the VP marketing take ownership on developing the positioning (Timeless story and Cultural platform for the brand).
• Elevate the quality of design and conceptual work to advance our branded content used in multiple channels.
• Provide strategic, innovative, and design thinking-led solutions that facilitate fresh, compelling, creative concepts delivering business objectives. Demonstrate direction through hands-on execution.
• Oversee content creation that educates, informs, and engages consumers. Manage full cycle process from concepts to production to implementation to measurement and monitoring.
• Implement sustainability initiatives within the creative space.

- Consumer Journey:

• Design primary lasting communication and advertising assets based on consumer behavior insights and competitive intelligence studies.
• Build strong consumer relationships and deliver consumer-centric solutions.
• Drive strategies to increase digital customer engagement with the brands.
• Design engagement strategies for industry gatekeepers and personally engage with them.
• Analyze and report on market and competitor trends to identify core business threats and opportunities.
• Provide insights and recommendations to strengthen marketing plans and activities.
• Manage and optimize the marketing budget, ensuring effective allocation of resources.

- Performance:

• Establish and organize longer term goals, themes, and content roadmaps, ensuring that all work ladders up to the company mission, product roadmap, and the brand strategy.
• Champion ROI and efficiency, consistently seeking to improve brand performance.
• Monitor and review competitor content and market trends to inspire new content and strategy updates.

- Creative Impact:

• Create and manage content strategies and plans that deliver on key brand goals and needs. Produce high-quality, compelling, and accurate output in support of projects and plans.
• Have a deep understanding of the company's brand identity to ensure consistent application across creative campaigns.
• Champion the US consumer in innovation processes, ensuring new products meet customer and consumer needs.
• Manage external agency relationships and connect the brand to current culture through innovative ideas and collaborations.

- Management:

• Build and maintain strong relationships with key markets, collaborating with the Brand Portfolio and Brand Advocacy teams to align global brand initiatives with business goals.
• Assist in implementing localized strategies and optimizing A&P allocation with markets.
• Foster trust and strategic alignment with key markets, support