Director, PC Product and Category Management

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

Position Overview

The Director, PC Category Management will report to the Vice President of Product Management and will be responsible for cross-functional Category Management & Go To Market (GTM) for all of SEA’s PC product lines. The position focuses on sales channel expansion, demand forecasting, marketing programs, promotional programs, pricing, smartphone portfolio data analysis, go to market strategy, supply chain optimization, retail presence continuous improvement (online and in-store), competitor tracking and gap closure, and the corresponding attainment of the assigned sales goals, profit goals, and the various brand and market share objectives. Strong experience as a Consumer PC leader is required.

Role & Responsibilities

• Responsible for achieving business goals: sales volume, revenue, profit, market share, price positioning, forecast accuracy, aged inventory, channel expansion, etc.
• Full ownership of SEA’s 4 P’s Go to Market strategy (Product, Price, Promotion, & Place)
• Work with SEA retail and channels team to continuously optimize the portfolio of Consumer PCs ranged in each store across sales channels (National Retailers, etc.)
• Evaluate competitiveness in Consumer retail channels and lead improvement opportunities
• Collaborate with Consumer channel sales teams to expand ranging of key Samsung PC devices
• Manage the lifecycle of full SEA PC portfolio with comprehensive simulations.
• Evaluate and forecast the impact of price changes including profitability, sales volume, cannibalization, price protection, etc. and drive to implementation with sales channels and global counterparts.
• Review sales promotion proposals and forecast incremental sales forecasts, profitability, and rate of return on promotional spending.
• Create comprehensive guidelines for promotional spending across all sales channels using historical promotion data and manage implementation.
• Manage promotional budget and allocation, evaluating potential innovative promotions to receive funding.  Additionally, create innovative national or channel-specific promotions and manage their execution.
• Develop team into a center of excellence for promotional best practices to be implemented across SEA sales teams.
• Track the profitability of all Samsung PCs across all sales channels and provide recommendations for improvement.
• Forecast sales across categories and sales channels.  Collaborate with sales channels and SEA supply chain team on weekly demand loading to eliminate potential stock-outs and minimize inventory.
• Resolve issues of high channel inventory and manufacturing parts exposure through collaboration with channel sales teams.
• Provide comprehensive portfolio analytics including sales volume, revenue, market share, device mix, cannibalization, demographics, sources of volume, etc.
• Collaborate with SEA marketing and PR teams to generate consumer awareness and excitement across sales channels and PC categories.
• Strong relationship building along with the ability to work across various internal groups
• Work in a multicultural environment, ability to communicate with our HQ partners
• Ability to build and manage a high-performing team.

Skills and Qualifications