Director, Ticket Sales & Revenue Generation - Ticket Office

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Generous Retirement Contributions: The State contributes 14.94% of your gross salary, and you contribute 3.68%, totaling 18.62% toward your retirement plan. 

Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs. 

Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure. 

Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth. 

Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources. 

At the University of Wyoming, we are committed to creating a supportive and enriching workplace. To learn more about what we offer, please refer to UW’s Benefits Summary. 

JOB TITLE:   

DIRECTOR OF TICKET SALES AND REVENUE GENERATION

JOB PURPOSE:   

Leads the ticket sales efforts for Wyoming Athletics with a focus on driving revenue and maximizing attendance across all ticketed sports. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:  

• Drives ticket revenue across all ticketed sports through the sale of season tickets, mini plans, premium seating, group packages, annual fund donations and corporate ticketing options.
• Proactively reaches out to fans, alumni, and the local community through outbound calls, in-person meetings, engagement opportunities and networking events to generate new ticket sales and renew existing accounts.
• Represents the Athletic Department at all home events, providing first-class customer service while assisting with sales, operations and fan engagement efforts.
• Builds meaningful relationships with supporters to foster loyalty, enhance the game day experience and grow long-term ticketing partnerships.
• Meets and exceeds individual/team sales goals on a weekly, monthly and annual basis.
• Leverages creative outreach strategies to identify and cultivate new business opportunities within the community, alumni network and regional businesses.
• Participates in regular team meetings to collaborate on sales strategy, share best practices, and contribute ideas for increasing attendance and revenue.
• Develops and manages a personal pipeline of ticket prospects and season ticket holders, maintaining accurate records in CRM.
• Assists in shaping the annual ticket sales strategy and budget, aligning with department goals for fan engagement and revenue generation.
• Coordinates/executes group ticket sales experiences to enhance group attendance and maximize fan satisfaction on game day.
• Prepares timely and accurate reports to track individual and team performance, ensuring alignment with department sales goals.
• Collaborates with senior athletic staff and external partners to maximize group sales assets and collaborative cross-selling. 
• Works closely with Marketing and Branding to support promotions and campaigns designed to boost ticket sales and elevate the fan experience.
• Works collaboratively with Cowboy Joe Club development staff. Maintains full product knowledge of giving opportunities and required seat donations to drive transactional and philanthropic donations. 
• Partners with Paciolan, the Ticket Office and University of Wyoming Foundation data analytics and CRM teams to enhance fan outreach, track engagement metrics and convert leads into loyal supporters.
• Builds and manages an intern program and student staff. 
• Maintains thorough knowledge of and adheres to all applicable University, conference and NCAA rules and regulations.
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