Product Manager, Advanced Products and Activation

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal Advertising Platforms & Operations is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. From product management to program management, from sales enablement to sales operations, from product marketing to strategic communications, our division services both internal and external customers in support of NBCUniversal’s $10B+ annual advertising business. And together, we’re building the platform that powers the future of advertising at NBCU.

The Advanced Products and Activation team within Advertising Platforms & Operations is responsible for leading the product development processes for the technology solutions delivered to our advertising partners.

We are currently seeking a Product Manager, Advanced Products and Activation, to help develop our audience infrastructure suite of products. You will ideally be a highly collaborative person who is passionate about digital media and video advertising innovation, and has strong technology, analytical, data, and communication skills.

Responsibilities:

• Collaborate with Sales Operations, Planning, Sales, Strategy, Systems, Insights & Research, Product, Data and Engineering teams to deliver best-in-class products
• Develop use cases and revenue justification/business value analysis in conjunction with Strategy team
• Manage existing audience targeting product roadmaps and effectively communicate timelines to all stakeholders by leading communication, prioritizing key features, and establishing timelines with partner engineering teams
• Work with internal teams and vendors on designing end-to-end processes and delivering requirements established by sales team
• Act as voice and advocate for the customer
• Lead commercialization process internally to ensure effective product launches in partnership with Product Marketing and Strategy
• Track and test key performance indicators to evaluate data and improve metrics
• Source internal and external customer product needs to advocate for prioritized implementation with the Engineering team
• Document internal workflows to ensure success of new-to-market product launches & operational readiness
• Document and detail user stories for engineering and data teams; participate in UAT
• Stay apprised of data, industry, and privacy changes affecting audience-based buying landscape
• Ensure audience products & capabilities align with larger internal business priorities & strategies

Qualifications

• 3+ years of experience working in product development in the digital ad ecosystem
• Proven track record of owning customer-facing product solutions in cross-functional environments.
• Strong data analysis skills; can evaluate large datasets with Excel and/or PowerBI with ease
• Working knowledge of data, identity, targeting and measurement
• Experience collaborating with Marketing, Sales, Strategy, and Engineering teams to develop and bring to market successful and innovative products
• Strong attention to detail and organizational skills, with the demonstrated ability to take the seed of an idea through launch while prioritizing effectively to get things done
• Knowledge of technical and operational product and project requirements
• Proven ability to understand and communicate using technica