Paid Media Principal Associate| Retail Bank
Capital OneAbout the role
Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative Principal Associate to join our Retail Bank Marketing team. This role is responsible for driving acquisition efforts within a performance marketing team, specifically concentrated on paid search.
In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level. If you enjoy staying connected to industry trends, influencing agendas, growing as a marketer, and driving business results, this is the role for you.
Responsibilities:
Paid media channel performer- focused on one of our flagship products
Ownership of paid media performance across assigned products - keeping steady pulse on performance against goals
Proposing, vetting and validating optimization recommendations from agency partners
Ensuring operational excellence in execution from partner agency
Key contributor to channel level testing agenda - partnership with measurement and partner agency teams to develop storytelling deliverables
Partnering within team to identify new partners or tactical advancements within current partner set - working to gain buy-in from key internal stakeholders and developing testing agenda to validate
Key partner for bi-annual planning - validating and providing input into briefing and ensuring tactical pull through
Partner with strategy and creative teams in providing creative briefing for asset development
Stay current with all advancements in digital marketing and industry-related topics
This Associate should bring:
Hands on experience in paid platforms across acquisition and awareness based campaigns
Passion for emerging trends across the digital marketing landscape
An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
Able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing
Highly effective communication skills with outstanding writing, editing, and presentation abilities
Strong working knowledge of Google Suite (Sheets, Docs and Slides)
Basic Qualifications:
Bachelor’s degree or military experience
At least 5 years of experience in paid media or paid search
At least 5 years of experience in planning, execution, and analysis of paid digital programs
Preferred Qualifications:
2+ years of experience working with cross-functional teams in a matrixed environment
3+ years of experience in financial services marketing
Experience managing client and partner relationships or account management
Google and Bing Ads certified
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Riverwoods, IL: $109,900 - $125,400 for Principal Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performaApply for this role
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