Business Intelligence Analyst

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, and we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is…YOU! Becoming a part of Paramount means joining a team that values authenticity and embraces inclusion for all. We are searching for individuals who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees. You fuel our culture of purpose, passion, and collaboration. We’re in this together.

 

Overview and Responsibilities:

Paramount Streaming is a division of Paramount that encompasses both free, paid, and premium streaming services including Paramount+ and Pluto TV.

We are the Marketing Analytics and Data Integration (MADI) team, part of the Paramount+ Streaming Data & Insights Group (DIG) Business Intelligence team. DIG is a key connector among the Paramount Streaming verticals. The group is composed of subject matter experts that prototype, build, and scale data infrastructure and products; assess, aggregate, and analyze data; and craft qualitative and quantitative-based narratives and insights, providing stakeholders with decision support, performance clarity and business-driving recommendations.

The MADI team provides actionable, data-driven solutions to solve marketing challenges. We work closely with Media Strategy and Media Activation teams to drive Paramount+ growth.

 

The analyst will support media mix modeling and media optimization efforts. The role requires the ability to translate data into clear, actionable insights and recommendations using media mix modeling, cross platform attribution tools, and other advanced analytics tools. You will be collaborating closely with marketing and media activation teams to optimize media impact and enhance return on ad spend.

The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role. The ideal candidate will possess strong communication skills, an inquisitive nature, attention to detail, and a love of media with previous experience in marketing efficiency and measurement.

 

Day-to-day responsibilities include, but not limited to:

• Analyze attribution data to quantify return on marketing investment and optimize budget allocation across channels and partners using media mix model outputs
• Provide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations
• Create and maintain reporting and dashboards for internal marketing teams and external agency
• Partner closely with internal data science teams and external partners to enhance and optimize the media mix model to increase significance and actionability of the results
• Improve and strengthen data pipelines for media mix modeling with data engineering teams
• Support ad hoc analysis to provide deeper and more granular insights on media performance
• Additional other duties and responsibilities, as assigned

 

Basic Qualifications:

• BA/BS. 2+ years experience in digital marketing and analytics, web analytics, online media industry.
• Proficient in SQL with a thorough understanding of data and systems' infrastructures; experience extracting, cleaning, and transforming data within databases using SQL
• Experience or coursework in media measurement including web, native app, video measurement technology and standards
• Proficient with analytical tools and languages supporting data analysis, reporting, and visualization - Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau, R, Python
• Strong detail-orientation with a penchant for data accuracy and good grammar

 

Additional Qualifications:

• Strong mathematics, statistics background
• Strong solutions-oriented and critical thinking approach
• Experience using Google Cloud Platform (BigQuery)
• Experience translating requirements into actionable instructions and documentation
• Experience in working independently to meet deliverables with some oversight
• Experience using project management tools like those from Atlassian (JIRA, Confluence)
• Experience/ familiarity with GitHub for logic development and collaboration

 

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from wo