About the role:

At 10x Genomics, we are seeking a Director of Marketing Strategy and Insights to guide our company through evolving marketing capabilities. This strategic role is designed for a visionary professional with a solid foundation in leveraging data and market research to make informed strategic decisions. The Director will be at the forefront, leading a team balancing a diverse portfolio of responsibilities including insights generation, market research, marketing operations, and strategic forecasting. The essence of this role and team is to bolster our marketing teams' performance through data-driven strategies, technological advancements, and insightful leadership.

 

What you will be doing:

Insights and Market Strategy

• Lead Market Modeling Initiatives: Spearhead market and industry analysis, offering key insights to cross functional teams for strategic decision-making.
• New Market Exploration: Drive the identification and analysis of new market opportunities with detailed segmentation and pricing strategies.
• Strategic Planning Alignment: Act as a key player in the strategic planning process, ensuring alignment with market realities and corporate strategies.
• Data Science Integration: Lay the groundwork for incorporating data science methodologies to amplify market understanding and insight generation.

Market Research

• Comprehensive Research Design and Execution: Lead primary, secondary, and third-party research projects to gather actionable insights.
• Framework Development for Research: Collaborate with marketing leaders to craft effective research frameworks.
• Insight Gathering: Manage focus groups and surveys to collect market insights and understand the competitive landscape.

Marketing Operations

• Technology Stack Optimization: Ensure seamless integration and optimization of the marketing technology stack in partnership with Commercial and Productivity Engineering teams.
• Process Innovation: Design and implement new processes for enhanced marketing efficiency.
• Marketing Funnel Management: Oversee the marketing funnel for effective lead generation, scoring, and campaign management.
• Data Management and Reporting: Maintain marketing dashboards and reports, managing KPIs for marketing effectiveness.

Governance and Forecasting

• Forecasting: Work closely with the Single Cell and Spatial business unit leads to model both near-term and long-term business driver assumptions at the platform and application level, tying to market modeling initiatives.
• Demand Planning: Serve as Commercial representative in the Sales and Operations Excellence (S&OE) and Sales and Operations Planning (S&OP) processes, interfacing tightly with the Demand Planning team within Operations and the Commercial Finance team. 
• Strategic Marketing Planning: Lead the process with a focus on strategic market positioning and operational efficiency within marketing.

Minimum Requirements

• Bachelor's Degree in business, science, or related field.
• 7 years of experience in marketing or sales operations, preferably in high-growth, life sciences, or biotech sectors.
• Demonstrated expertise in marketing strategy, market research, and insights generation.
• Strong analytical abilities with proficiency in data analysis tools and software.
• Proven people management skills with a collaborative and team-oriented approach.
• In-depth knowledge of marketing automation platforms (e.g., Marketo), CRM systems (e.g., SFDC), and related technologies.
• Excellent communication and leadership skills, capable of managing cross-functional projects and teams.
• Organized, detail-oriented, and able to thrive in a fast-paced environment.

Preferred Qualifications

• An MBA is highly preferred.
• Experience in high-growth companies within the life sciences or biotech sectors is desirable.

 

 

Below is the base pay range for this full time position.  The actual base pay will depend on several factors unique to each candidate, including one’s skills, qualifications, and experience.  At 10x, base pay is also just one component of the Company’s total compensation package.  This role is also eligible for 10x’s equity grants, its comprehensive health and retirement benefit programs, and its annual bonus program or sales incentive program.  Your 10x recruiter can share more about the Company’s total compensation package during the hiring process.

Pay Range$207,000—$270,000 USD

About 10x Genomics

At 10x Genomics, accelerating our understanding of biology is more th