CNN Sales, Director

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CNN is looking for a dynamic, results-oriented Washington D.C. Sales Director to join our Advertising Sales team. This is an opportunity to sell across one of the world’s most trusted brands in journalism, with a portfolio that spans linear, digital, audio, social, branded content, and emerging platforms.

The DC Sales Director role isn’t about maintaining the status quo—it’s about growth. You’ll prospect new clients, expand existing relationships, and craft innovative, multi-platform solutions that deliver measurable value for advertisers and fuel CNN’s business.

Core Responsibilities:

• Monetize the CNN Ecosystem: Build creative advertising solutions for our partners across CNN’s full wingspan - linear, digital, audio, social, branded content, events, and newsletters. 
• Drive Growth: Prospect relentlessly and close new business, especially in underdeveloped or high-potential categories.  Grow existing business through account planning and retention strategies.
• Expand Partnerships:  Go client-direct to deepen relationships with new and current clients - manage existing agency relationships to grow revenue and share of wallet  
• Collaborate to Win: Partner with strategy, research, branded content, production, and editorial teams to deliver bespoke solutions.
• Lead in Market: Thrive in the competitive news category by operating with urgency, creativity, and persistence.

Success Profile:

• Passionate:  Believes in CNN’s legacy as a brand, believes in the mission of journalism, and is able to translate that to the marketplace.
• Results-Driven: Consistently deliver against sales goals and thrive in a fast-paced environment.
• Client-Focused: Able to communicate CNN’s value proposition and communicate our vision and opportunities effectively.
• Strategic & Creative: Skilled at developing fresh narratives and solutions that address client needs - whilst combatting the narrative of ’news aversion’ 
• Polished Communicator: Confident, clear, and persuasive with strong instincts.
• Collaborative: A team player who works seamlessly across functions to deliver integrated, high-impact campaigns.
• Adaptable: Embraces change, feedback, and new opportunities for growth.
• Proactive:  Self-starter, who consistently ‘beats’ the RFP with upstream conversations - assessing client objectives/needs, and delivering CNN solutions

Qualifications

• Experienced Media Professional with Public Affairs Experience
• Thrives at the intersection of News and Policy
• Extensive network of relationships at DC agencies and clients with the advocacy and public affairs space
• Crisp and succinct understanding of Washington power centers, advocacy, nonprofit  and public affairs sector
• Ability to serve as brand ambassador in Washington for CNN, attending events, hosting dinners and convening.
• Identify and pursue opportunities and market trends needed in Washington to maximize CNN’s impact
• Modern understanding of competitive landscape and has pulse on DC advertising industry

Expectations

• Exceed quarterly and annual revenue targets.
• Conduct 10+ quality client engagements per week.
• Deliver clear, strategic account plans with measurable growth milestones.
• Build trusted, long-term partnerships with leading advertisers and agencies.
• Position CNN as the premiere partner of choice for advertisers in the news category.

Why Join Us

At CNN, you’ll be part of a team that’s redefining the future of news and advertising. We combine the power of trusted journalism with innovative storytelling and cutting-edge technology to help brands connect with audiences at scale. If you’re driven, creative, and ready to make an impact in one of the most influential media companies in the world, we’d love to hear from you.

How We