Head of PR and Analyst Relations
SocureAbout the role
Predictive analytics and machine learning power Socure’s groundbreaking technology and fuel our mission to verify 100% of good identities in real time and completely eliminate identity fraud on the internet.
Socure is the world leader in digital identity verification and fraud prevention. Our recent awards include Forbes 2022 America’s Best Startup Employers, The Forbes Cloud 100, The Deloitte Technology Fast 500, and Inc. 5000’s fastest growing companies.
Listen to why some of the world’s top technology investors see the enormous, transformative potential in Socure’s mission and products:
https://www.youtube.com/watch?v=ifM9_jPQCv8
Job Summary:Socure is on a mission to verify 100% of good identities and eliminate identity fraud. We aim to corner mindshare in the digital identity and fraud space, with an amazing story to tell. We believe trusted identity is the key to unlocking the digital economy and are seeing demand across various vertical markets, from banking to gaming to state and federal public agencies.
Socure is seeking an experienced and dynamic Head of Public Relations & Analyst Relations to compel reporters and analysts to magnify Socure's voice in the national narrative on digital identity. The ideal candidate will develop and execute a comprehensive PR strategy, manage partnerships with two PR agencies in commercial and public sectors, and deeply engage with our industry analyst community. We're looking for a PR leader who can build deep relationships with the right reporters, podcasters, and influencers.
Job Responsibilities:
Strategic Communications
Develop and implement a comprehensive PR strategy aligned with company objectives and growth plans
Identify opportunities to position the company as a thought leader in fraud and digital identity across various markets
Collaborate with cross-functional teams to ensure consistent messaging and brand positioning
Media RelationsCultivate strong relationships with key media outlets, journalists, and industry influencers
Proactively pitch compelling stories, product updates, and company news
Identify internal initiatives that can be transformed into press coverage
Coordinate media interviews, press conferences, and other events
Monitor and analyze media coverage, providing regular reports to leadership
Analyst RelationsCultivate strong relationships with key industry analysts, such as Gartner
Track and participate in relevant analyst reports
Partner with VP of Product Marketing to maintain consistent briefing cadence
Newsjacking ExpertiseIdentify and capitalize on relevant breaking news stories
Develop fresh angles, data-driven insights, or unique perspectives
Craft attention-grabbing pitches and content
Leverage various channels to amplify newsjacking efforts
Dynamic StorytellingCraft compelling narratives that resonate with journalists and target audiences
Weave company messaging, data, or expertise into breaking news stories
Identify unique angles and human interest stories
Media Training and Subject Matter Expert DevelopmentCoach executives on effective interview techniques
Prepare executives for various interview formats
Identify and develop internal voices into media-facing subject matter experts
Brand Reputation ManagementDevelop and execute campaigns to enhance brand reputation and visibility
Identify speaking opportunities, industry events, and conferences
Manage crisis communications and mitigate potential reputational risks
Qualifications and Requirements:
Bachelor's degree in Communications, Public Relations, Journalism, or related field
10 years of experience in public relations, preferably in technology or B2B sector
Experience in fraud, identity, or fintech preferred
Proven tr
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