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Humana’s Primary Care Organization (PCO) is seeking an experienced Senior Product Marketing Strategist who will play a pivotal role on the marketing team and vital to the success and growth of the PCO. In this role, you will help lead the development and execution of marketing strategies to drive new patient growth for our clinics through a strategic marketing plan, including tactics to enhance brand visibility and event planning.

Reporting to the Associate Director of Product Marketing, you will be responsible for developing and implementing marketing strategies that align with business goals and fuel the growth of new clinics. You will lead the creation of multi-channel marketing plans, from initial planning through execution of media plans and grand opening events, ensuring that each strategy is tailored to local market dynamics. You’ll work closely with internal teams, including sales, operations, and clinical departments, to drive effective campaigns that enhance patient acquisition and build strong brand recognition. Your role will also involve managing key relationships with external partners and overseeing vendor engagement to ensure seamless campaign delivery. Additionally, you will provide critical strategic insights, ensuring the marketing approach evolves based on performance data and market feedback.

Key Role Functions

• Lead the development and execution of strategic marketing plans to drive patient acquisition and fuel growth

• Provide strategic insights to optimize ongoing marketing efforts, using data to adjust approaches and continuously improve performance across various channels

• Collaborate with internal teams, including sales, operations and clinical departments, to ensure that marketing strategies and objectives align with broader organizational goals

• Manage relationships with key external partners and vendors for seamless execution of campaigns and consistent messaging across all marketing initiatives

• Oversee the planning and execution of events to allow for a positive experience for attendees and stakeholders, resolving any real-time issues as needed

• Analyze performance reports and share insights to help market partners track progress and measure marketing impact

• Integrate internal and external strategic inputs to inform ongoing planning and optimization efforts

The ideal candidate will bring a strategic mindset, strong marketing and event planning expertise, and the ability to collaborate across teams to achieve both short and long-term business objectives.

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree

• 5+ years of experience in business and/or marketing strategy

• Ability to travel frequently during peak times throughout the year

• Proven success in driving customer engagement with new products, services, or experiences

• Strong data-driven marketer with the ability to leverage insights and develop effective marketing strategies

• Skilled in persuasive storytelling and communicating with senior leadership

• Expertise in marketing frameworks and strategic planning

• Highly collaborative with excellent relationship-building skills, able to engage diverse stakeholders and gain their buy-in

• Experience managing and prioritizing diverse projects within budget perimeters

• Excellent communication skills, both written and verbal, with the ability to communicate at all organizational levels

Preferred Qualifications

• Event planning experience Strongly Preferred 

• Experience in the healthcare industry

• Experience in performance marketing

• A great sense of humor!

Additional Information

Travel – This role may have frequent travel (as much as 1 or more days a month) depending on business needs

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expens