Director of Marketing & Communication

Job Details

Job Location: New London, WI 54961Position Type: Full Time

Job Purpose

The Director of Marketing & Communications leads the organization’s brand, voice, and visibility through a strategic, integrated marketing and communications approach. This role translates the mission into compelling stories and campaigns that strengthen reputation, increase engagement, and drive measurable results in fundraising, awareness, and community impact. The Director ensures clarity, credibility, and emotional connection across all marketing and communications efforts.

 

Essential Functions

• Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals
• Serve as a member of the leadership team and strategic advisor to executive leadership on brand, reputation, and positioning
• Establish, protect, and evolve brand voice, messaging, and visual identity
• Oversee major campaigns and ensure consistent messaging across all channels
• Use data, analytics, and insights to evaluate performance and guide decisions

 

Job Responsibilities

• Strategy & Leadership
  • Lead annual marketing and communications planning and campaign prioritization
  • Align marketing initiatives with fundraising, awareness, and organizational priorities
  • Advise executive leadership on messaging, positioning, and reputational considerations
  • Lead, coach, and develop a high-performing marketing and communications team
  • Set clear priorities, roles, and performance expectations
  • Foster collaboration, accountability, and creative excellence
• Campaign & Content Oversight
  • Oversee all major campaigns, including fundraising, awareness, and brand initiatives
  • Approve key messaging, creative direction, and storytelling
  • Ensure cohesive communication across email, web, social media, print, and media channels
• Brand, Public Relations & Reputation
  • Manage public relations and external communications
  • Serve as the lead on sensitive, high-visibility, or crisis communications
  • Protect and enhance the organization’s public image and credibility
• Digital Strategy & Performance
  • Oversee digital marketing strategy, including website, email, social media, and online campaigns
  • Monitor analytics and reporting to demonstrate return on investment and impact
  • Continuously optimize engagement, reach, and conversion
• Budget & Vendor Management

Manage the marketing and communications budget

• Oversee agencies, consultants, and external vendors to ensure quality and alignment
• Maintain Professional and Technical Knowledge
  • Completing required trainings
  • Attending educational workshops
  • Reviewing professional publications
  • Participating in professional societies
• Maintain Staff Job Results
  • Training and coaching support staff
  • Establishing staff goals, monitoring progress, and providing feedback
  • Appraising job results
• Protects the Credibility of the Rawhide Mission
  • Complying with the Rawhide standard of conduct
  • Setting an example, in words and actions, that is consistent with the values and beliefs of Rawhide
• Contributes to Team Effort
  • Performing other duties as directed or assigned by supervisor

Qualifications

Qualifications

• Minimum of 5 years of experience in marketing, communications, or brand leadership
• Proven experience leading teams and managing multi-channel campaigns
• Strong background in storytelling, content strategy, and brand management
• Experience collaborating with executive leadership and cross-functional stakeholders
• Data-driven mindset with strong analytical and decision-making skills
• Excellent written and verbal communication skills