Senior Product Manager

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network.  Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 26 million monthly unique visitors.  Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally.  Front Line is the world’s top artist management company, representing over 250 artists.  These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE TEAM

Live Nation is dedicated to building a world class marketing organization powered by world class marketing tec­hnology. Our mission is to connect the right fans with the right events at the right time. We aim to do this at scale for hundreds of millions of fans across hundreds of thousands of events with billions of tickets to sell.

THE ROLE

We are looking for an individual with experience in marketing technology and the data that powers it to join our mission. Your goal will be to leverage Live Nation’s wide array of data assets to improve how we market to our fans and measure the success of that marketing. We’re looking for someone who understands Marketing platforms, has a vision for how data and tooling can be used to improve our current processes and systems, articulate the vision for those improvements, work with engineers and stakeholders through requirements gathering and development.

If you are someone who is motivated by driving value to the business, holds themselves to a high standard, is meticulously detailed, can work and learn independently, is tenacious in chasing down the people who can help get a problem solved, and loves working collaboratively – with no ego – for the betterment of a team, please apply today!

WHAT THIS ROLE WILL DO

• Work with marketing operators to execute the strategy, vision and prioritization of products and features across our marketing technology stack
• Understand the live entertainment landscape and Live Nation’s marketing processes, to ensure products meet the needs of all stakeholders
• Understand the complex ad generation and targeting features of our various marketing platforms and devise products that can leverage them at scale
• Work cross functionallyto author product requirements, user stories, specifications, workflow diagrams
• Work closely with data scientists, engineers, analysts, third-party partners and internal QA teams to oversee a collaborative and iterative development process
• Chase down anyone and everyone who can help get a problem solved
• Plan/manage product roll-out and assist with the day-to-day operational support post roll-out
• Socialize products and features, gain consensus and stakeholder buy-in, and demo product prototypes

WHAT THIS PERSON WILL BRING

Work Experience:

• 3+ years product management experience in the field of marketing, or a technical marketing background
• Familiarity with paid digital marketing channels (programmatic, paid search, paid social) and/or engagement channels (email, push notification)
• Proficient in requirements definition, authoring epics, user stories and acceptance criteria within the Agile/Scrum methodology a plus
• Prior experience with e-commerce marketing a plus
• Understanding of or experience in the ticketing and/or live event industry a plus

Management and Communication:

• Excellent communication skills, including executive level communication and presentation
• Capable of managing multiple projects simultaneously, and handle shifting priorities
• Team-oriented, collaborative worker while still being able to work independently
• Open-minded, continuous desire to improve existing processes
• Ability to maintain a broad and big-picture view, and weigh varied/multiple factors when making product decisions

Technical Skills:

• Experience with Google Ads, Facebook Ads, Google Campaign Manager, The Trade Desk, Salesforce, a