Senior Copywriter (WFH)

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a leading Singapore-based performance-based digital marketing agency specializing in generating high-quality leads for service-based businesses. With a proven track record of success, they have helped clients achieve remarkable results by leveraging their expertise in marketing strategy, compelling copywriting, and advanced Facebook advertising techniques to empower businesses to scale and thrive.

About the Role

As a Senior Copywriter, you'll play a pivotal role in driving the success of our clients' digital marketing campaigns. You'll work alongside a talented team of marketing experts to develop and execute innovative strategies that generate high-quality leads and drive significant revenue growth.

What you’ll do

Ad Copywriting:

• Write persuasive and high-converting ad copy tailored for Meta and Google campaigns across various stages of the customer journey (awareness, consideration, decision).

Landing Page Copy:

• Develop copy for landing pages and funnels, including free offers, sales pages, upsells, and high-ticket products.

Email Campaigns:

• Craft impactful email sequences such as welcome flows, re-engagement series, and nurture campaigns that convert leads into customers.

Video Scripts:

• Write concise, compelling scripts for video ads that capture attention and inspire action.

Offer Creation:

• Collaborate with the team to research, analyse competitors, and shape irresistible offers for campaigns.

Market Research & Trend Analysis:

• Stay ahead of trends in direct response marketing, constantly innovating with hooks, angles, and copy structures to maintain WARP Digital’s competitive edge.

Multi-Account Copy Management:

• Write for campaigns supporting multiple multi-million-dollar education companies, delivering quality across diverse projects and clients.

Requirements

What You Bring

Experience & Expertise:

• A minimum of 3 years in direct response copywriting, particularly for Meta and Google advertising. ○

• A portfolio showcasing high-converting ads, emails, and landing pages.

Core Skills:

• Structured Writing Process: Ability to create copy systematically, leveraging research, swipe files, and performance data.

• Audience Understanding: Deep empathy for audiences, with a knack for uncovering pain points and crafting messaging that connects on an emotional level.

• Attention to Detail: Produces polished copy that’s free of errors and aligned with the brand voice.

Mindset & Growth Orientation:

• Open to feedback and passionate about learning, developing, and refining your craft.

• Driven to consistently deliver results and meet campaign objectives.

Collaboration & Communication:

• Works well with media buyers, designers, and project managers to ensure alignment and strategic consistency across campaigns.

Bonus Skills and Expertise:

We value additional skills and experience that bring versatility to the role. While not mandatory, the following are highly regarded:

• Creative Collaboration: Ability to contribute to brainstorming sessions and offer strategic input on campaign messaging and design.

• Media Buying Awareness: Basic understanding of Meta and Google media buying processes, enabling alignment between ad strategies and copy.

• SEO and Content Marketing Knowledge: Familiarity with writing content optimized for search engines, including blogs or web pages.