FIELD MARKETING MANAGER

Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK). Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative.
At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to:
• intentionally create a sense of community and belonging for our guests, employees and franchise partners
• continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment
• sustain a culture that promotes diversity of thought and experiences
• ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all
• drive change in our company and industry through action and implementation


Summary:
The Field Marketing Manager is responsible for developing and executing localized marketing strategies to drive demand, optimize revenue, and maximize guest engagement for their designated portfolio of KOA campgrounds. The Field Marketing Manager collaborates with franchise owners, general managers, field and corporate marketing teams to implement brand-aligned initiatives.


Essential Duties and Responsibilities:
• Develop and execute regional and local marketing strategies tailored to each campground in designated portfolio.
• Act as a marketing consultant for franchise owners, providing insights and recommendations based on market data and trends.
• Manage digital and traditional marketing channels, including paid media, social media, SEO, and email campaigns.
• Identify and foster partnerships with local businesses, tourism organizations, and community groups to enhance brand presence.
• Support the execution of promotions, events, and loyalty programs at the campground level.
• Utilize analytics and performance metrics to assess marketing effectiveness and optimize campaigns.
• Provide detailed marketing strategy recommendations to franchisees and implement accordingly, ensuring relevant issues and opportunities are investigated and analyzed.
• Plan and direct meetings with franchisees with clear objectives and goals.
• Monitor and manage marketing budgets to ensure cost-effective use of resources.
• Work collaboratively with the National Marketing, Revenue Management, Business Intelligence, and Field Operations teams to monitor demand generators, business trends, and competitor strategy and to align local efforts with KOA's national brand strategy.
• Assist in analyzing and comparing various strategies, and identify key insights and best practices to be shared across the field marketing system.
• Support training and education initiatives around field marketing for KOA to improve local execution, including through written communication, webinars, and by leading sessions during KOA events.
• In conjunction with Franchise Revenue Management, complete yearly Best Park in Market analysis, Annual Business Reviews and Commercial Strategy Roadmaps for the assigned portfolio.
• Support Franchise Revenue Management team in developing and supporting cohesive revenue strategies for campground who are leveraging Revenue Managed Services.
• Support the creation of case studies regarding the efficacy of Marketing Managed Services and its impact on revenue optimization.


Non-essential Duties and Responsibilities:
This job description is not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.


Required Education and Experience:
• Bachelor's degree in Marketing, Business, Hospitality, or related field.
• 3+ years of experience in field marketing, hospitality marketing, or a related role.
• Strong understanding of digital marketing, social media, and local advertising strategies.
• Proficiency in data analysis and ability to translate insights into actionable strategies.
• Excellent communication and relationship-building skills.
• Ability to travel, with possible travel to Canada


Preferred Education and Experience:
• Experience working with franchisees or multi-location businesses.
• CHDM Certification, or the willingness to seek certification upon employment.


Physical demands and working conditions:
• Work is performed in an office environment and requires the ability