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Business Development Director, MA/CT

Diageo
Off Site Massachusetts, United States, United Statesfull_timeVerifiedPosted 11 Jul 2025
💰 $253,313/yr($151,988/yr$253,313/yr)

About the role

Job Description :

Business Development Director MA/CT

About usExternal Job Adverts Only:  

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future!

 

Join us to create a career worth celebrating. 

About the role:

To provide strategic leadership to the sales agenda by developing and implementing plans to achieve maximum performance in sales, profit, and people objectives.

  • Develop and drive execution strategies and to ensure execution of strategic initiatives through distributors.
  • Lead and cultivate a high performance, highly motivated sales culture.
  • Engage senior leadership of our distributors to strengthen our relationships, drive mutual accountability and ensure collaboration on course correction when needed.

Role Responsibilities:

Accountable for:

  • Delivery of the AOP – dNSV, NSV and Gross Margin
  • Delivery of Outstanding Execution – PODs, Menus, Displays and Shelf
  • Management of 4 Direct Reports and state oversight of extended team of Distributor BDMs, RGM, Trade Marketing, DHP, DRP, On Premise (~25people).
  • Execution of price strategy in the marketplace
  • Growth and Development of our People and Bringing our Purpose to Life
  • Develops high-performing team through the coaching and development of direct report
  • Drives high leaderships standards, nurtures a growth mindset, and fosters an environment in which speed and risk taking is prized
  • Responsible for developing and implementing winning market share plans
  • Enhances execution opportunities to ensure performance goals are attained and/or exceeded. Drives distributor accountability through performance management systems
  • Must have a strong awareness of the impact of environmental, social, and legal factors as they relate to the sales process as well as distributor economics and their individual business objectives
  • Builds effective ways of working with distributors to drive state sales agenda

Financial Responsibility:

  • Responsible for dNSV, NSV, Gross Margin (trade spend plans)
  • Works collaboratively with RGM to improve brand portfolio investment and evaluate impact
  • Develops and identifies sales forecasts/budgets through previous experiences and forecasting techniques

Decision Making:

  • Develops strategic sales agenda, drives plans, and delivers performance targets for the state
  • Implements strategic direction to deliver sustainable profit achievement
  • Controls and coordinates all aspects of operating budget and state pricing plans
  • Drives, leads and measures distributor/broker performance through scorecard process, financial updates, shipment records, and depletions

Experience / skills required:

  • Must have extensive leader and people management experience and knowledge of pricing execution strategy in the market.
  • Undergraduate degree required and must have 10+ years of market development and selling experience with proven successes in achieving volume and profit targets
  • Must have field sales and distributor management
  • Consistent track record of leading and developing a

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Company

Diageo

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